A patient in the current healthcare ecosystem encounters a number of cost, access, service or technology challenges which lead to a poor experience, therapy adoption and adherence. The patient of today has very specific expectations and aspirations, a clear understanding of these wants is needed to provide marketeers with insights to address their specific healthcare needs.

The modern patient expects the healing process to be seamless and simplified. This can be achieved through technology-led interventions that can drive personalized, omnichannel customer journeys while ensuring the sanctity and safety of healthcare data.

A number of new technology solutions such as IoT, wearables, virtual chatbots have emerged that are making healthcare better and more accessible. However merely integrating technologies into the healthcare value chain is not enough, the need of the hour is for a fully integrated, digital-led approach capable of driving continuous, informed, and humanistic well-being solutions.

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