Our client, one of the largest US-based financial institutions serving over 2 million members across the globe, wanted to shift from a product centric to a member centric, targeted and data driven marketing strategy placing members at the center of the organization.

To resolve the client’s challenges and help them achieve their business objectives, HCLTech leveraged Adobe Experience Cloud suite, drawing upon its powerful content management, e-mail, 360-degree media, multichannel communication, and collaboration capabilities

Read the detailed case study to learn more about the business impacts associated with the transformation.