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HCL enables multichannel order management for greater customer experiences and sales - for one of the leading specialty retailers of fashionable women’s clothing.

HCL enables multichannel order management for greater customer experiences and sales - for one of the leading specialty retailers of fashionable women’s clothing.

Client Information

One of the leading specialty retailers for fashionable women’s clothing, serving clients through its 1025 stores across the United States, Puerto Rico and Canada.

Business Challenges

Meeting customer expectations of seamless purchases and delivering options, across a growing number of channels

  • Catering to the increased cross-channel consumer research and varied shopping patterns of customers
  • Loss of potential sales when e-commerce fulfillment centers were stocked out
  • Reduction in margins due to unsold distressed inventory in stores

HCL Solution

  • Implemented Manhattan Associates Distributed Order Management and Global Inventory Visibility modules for its online business and stores division
  • Implemented a robust store fulfillment module for orders shipped via stores (750+ stores across the US)
  • Provided a reliable solution to integrate multiple disparate applications to exchange data in real-time using Sterling Commerce Integration Platform and SAP PI

Business Benefits

  • Enhanced customer experience by enabling customers to check real time stock availability across channels
  • Improved total brand sell through cross-channel order fulfillment capabilities
  • Exceeded revenue targets driven by multi-channel fulfillment which are 50% faster than projected

Value Delivered

HCL implemented Manhattan Associates Distributed Order Management solution, Global Inventory Visibility and store fulfillment modules. It also built a robust and scalable integration framework to support the client's business growth.

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We will treat any information you submit with us as confidential. Please read our privacy statement for additional information.