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HCL helps expand multichannel capabilities through a scalable eCommerce platform for a mid-market departmental store chain in Australia

HCL helps expand multichannel capabilities through a scalable eCommerce platform for a mid-market departmental store chain in Australia

Client Information

A mid-market departmental store chain in Australia with over 300 stores, selling a range of products including beauty and personal care, toys, home improvement and consumer electronics.

Business Challenges

As a part of the client's growth strategy, the objectives were to:

  • Establish a multi-channel retailing capability to attract, inform, and engage with the consumers in an effective manner and enable them to make purchases more efficiently than before
  • Overcome the existing scalability issues and deploy a platform to meet future growth projections

HCL Solution

Took complete ownership of the client's first release and worked closely with the other vendors to overcome the major performance bottlenecks:

  • Took over the client's Hybris application as the first step, and stabilized it by fixing the existing issues though application development and 24/7 onsite-offshore support
  • Swiftly addressed client's pain points by providing expertise in the area of:
    • Hybris Performance re-engineering
    • Optimizing data management, and end-to-end quality management including test management

Business Benefits

Impact Delivered

Helped the customer launch their new eCommerce portal within the planned timelines

  • The portal was capable of handling the existing customer base and also supporting future business growth plans
  • Delivered best in class performance tuning and quality adherence:
    • Improved the concurrency and throughput of the application by 40%
    • Improved the response time across all the pages by 30%

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