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360° Student Relationship Management for Higher Education

360° Student Relationship Management for Higher Education

Educational institutes have traditionally used CRM systems for acquisition and enrollment of students. However, when it comes to preventing student churn, these systems are ineffective. Moreover, CRM systems are largely tools for the sales team and they ignore the role that the faculty or alumni can play to close the leads. The environment has also completely changed, with prospective students more likely to hangout in social channels, from where the real leads are generated. So, is the college sales team listening? What role can IT play in enabling them? Can relationship building extend to the student experience? How can college administrators effectively intervene and prevent students leaving in between the courses? How can big data, mobile and social technologies help? These are some of the questions, which this white paper attempts to answer. In the changed ecosystem, disruptive technologies can play a vital role in helping institutes connect with their students outside the learning cycle and create a win-win situation for all the stakeholders including administrators, students, parents and teachers.

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