The "Employees First Effect' video campaign which is a tribute to the makers of this world, helped HCLT differentiate itself from its peers by taking an unconventional route. It does not directly focus either on solutions or benefits.
It also helped HCLT in -
Building more trusted relationships with the target audience
Establishing an emotional connect with the audience
Helping HCLT to nurture loyal fans and followers in various owned social media properties
Aided by the surge in incoming traffic from Referral sites & Search, business enquiries in corporate website increased by 72% over monthly avg. during the campaign period
Additional Deal Opportunities ( RFI’s/RFP’s ) worth USD 300 Million generated directly from queries on the HCL website as a result of the enhanced activity, and deals worth USD 40 Million+ were won from these opportunities generated.
Results recorded in HCLT's Owned Media
Video Views – Geographic & Demographics Segmentation