HCL @ ADOBE SUMMIT 2020
experiences for the
next decade, today.
HCL is Adobe’s Platinum Partner and the global service provider for Adobe Experience Cloud solutions with specializations in Adobe’s Experience Manager (Build, Run & Operate), Analytics and Campaign. We provide an integrated experience platform across industries to enable CMOs, CIOs and CFOs to achieve business goals whilst delivering exceptional experiences to their customers.
Our innovative solutions extend the experience platform via AI and Data-driven experience built on top of Adobe’s platform to provide our customers a competitive edge.
HCL’s ADvantage Experience accelerates digital marketing implementation at scale via a set of accelerators and frameworks for marketers to deliver contextual customer experiences across multiple channels using Adobe’s market leading platform.
HCL’s Data-driven experience is a solution framework to accelerate customer analytics journey for a single view of the customers from disparate data sources. Data intelligence from pre-built predictive analytical models ensures comprehensive insights for delivering personalized customer experiences.
ADvantage Experience provides industry-specific digital experience solutions for enterprise marketing requirements, whilst offering self-service capabilities for a holistic customer experience across channels.
Magento commerce is a customizable, scalable, and high availability solution that is built to leverage open standards. HCL’s Magento practice accelerates the implementation of Magento Commerce solutions with its unique service offerings, frameworks and accelerators.
HCL’s integrated sales and marketing solution provides predefined campaign components and integrations that can be reused across nurture, engage and retention campaigns to transform the overall customer experience.
ADvantage Experience platform provides an end-to- end framework to build & deliver solutions across different digital touch points leading to brand marketing, prospect conversion and retention. It enables organizations to build their enterprise marketing platforms to deliver scaled marketing initiatives across brands, regions and business units using Adobe Experience Cloud. The platform includes readily available components, multiple connectors, and extensions for organizations on their digital transformation journey. Key highlights include:
Data-driven experience framework brings together data and science to derive insights that provide exceptional customer experience across all touchpoints. The framework helps marketers make complex decisions to enable contextual and personalized customer experiences. It consolidates data from several platforms to create a cohesive customer profile and provides NBA(Next Best Action) and NBO(Next Best Offer) using advanced analytics and experience platform that can deliver the suggested experiences.
The solution comprises:
HCL’s Magento practice has helped global enterprises in building the next-generation, micro-services based commerce platform that provides consistent and personalized omni-channel experience to their customers. HCL has over 9 years of experience in implementing, integrating and supporting Magento solutions for various clients including leading retail industry players, apparel brands, telecom giants and manufacturing companies. Our ADvantage Commerce framework institutionalizes Headless Commerce, Interactive Commerce & Subscription Commerce for digital commerce solutions to drive shorter time-to- market.
Our offerings on Magento Commerce are:
Integrated sales and marketing solution provides predefined campaign components comprising campaign templates, workflows, landing page templates, offer templates, forms, data models, channel configurations and integrations that can be reused across similar campaigns to enhance the overall customer experience. It facilitates campaigns across the following stages: