Customer Engagement Platform - Engage, Sell, Serve | HCL Tech

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Overview

Businesses have started using data to provide differentiated and personalized experiences to customer. Businesses have to recognize that every customer touchpoint is an opportunity for the business to improve loyalty, provide an enhanced experience as compared to competitors and subtly push marketing agenda to address cross selling and upselling opportunities.

Customer Experience Management is undoubtedly the core of marketing and commerce strategies that organizations will build. Following are five strategic themes that will drive success for enterprises.

  • Know everything about your customer
  • Present a singular experience
  • Be available across channels
  • Customer servicing is key
  • Don’t take Data Privacy lightly

We as a Customer Experience Platform practice are experts in digital marketing transformation. Our services enable organizations to have deep and meaningful customer connections by building robust digital foundations with marketing activation services to create, manage and monitor digital marketing operational needs. Our services enable marketers deliver contextual customer experience across channels and journey touchpoints, reduce campaign time to market, provide effective actionable insights and improve market ROI attribution. 

 

Solutions

ADvantage Experience

ADvantage Experience is a cross platform solution to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.

Customer 360++

Customer 360++ solution framework provides Single View of Customer that delivers customer experiences using data insights and customer intelligence using predictive analytics.  

ADvantage Commerce

ADvantage commerce framework helps deliver omnichannel commerce programs quickly by bringing experience delivery across modern digital touch points in conjunction with headless commerce architecture.

Industry Solutions

We have solutions that are built for industry personas, use cases and technology ecosystems that can help accelerate a B2B and B2C journey for a Retail, Travel, LSH, Hitech and Financial Services scenarios.

iDEA

Integrated Digital Experience Advisory (iDEA) is a trusted advisor that empowers a marketer in taking right and informed decisions.

Services

Experience Platforms

Enabling enterprise marketing and business stakeholders to manage content for seamless multi-channel experience, and to enable publishing for marketing and e-commerce platforms.

Marketing Automation

Campaign management services to reach out to target audiences across multiple channels at appropriate time with personalized messages to generate maximum brand impact.

Experience Optimization

Enabling enterprises to tailor channel experience based on customer journey, customer preferences, and online behavior.

Omnichannel Commerce

Enabling anytime, anywhere commerce across digital and offline channels whilst having complete visibility of inventory to provide flexible order fulfilment options.

Integrated Analytics

Enabling enterprises to gain real time insights to make meaningful business decisions and to optimize customer experiences based on them.

Customer 360

Enabling organizations to define a 360-degree view of the customer with a combination of CRM data, Online behavioral data, and channel data.
HCL Global Digital Execution Report

Before you go, you may want to look at this collateral!

Submitted by abhinay.khandelwal on Wed, 2017-03-01 10:03
Solutions Template 2: 
Solution Title: 
ADvantage Experience
Solution Description: 
ADvantage Experience is a cross platform solution to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.
Solution Title: 
Customer 360++
Solution Description: 
Customer 360++ solution framework provides Single View of Customer that delivers customer experiences using data insights and customer intelligence using predictive analytics.  
Solution Title: 
ADvantage Commerce
Solution Description: 
ADvantage commerce framework helps deliver omnichannel commerce programs quickly by bringing experience delivery across modern digital touch points in conjunction with headless commerce architecture.
Solution Title: 
Industry Solutions
Solution Description: 
We have solutions that are built for industry personas, use cases and technology ecosystems that can help accelerate a B2B and B2C journey for a Retail, Travel, LSH, Hitech and Financial Services scenarios.
Solution Title: 
iDEA
Solution Description: 
Integrated Digital Experience Advisory (iDEA) is a trusted advisor that empowers a marketer in taking right and informed decisions.
Serviceline Inner Whitepaper Header: 
THOUGHT LEADERSHIP
Serviceline Inner Thought Leadership Header: 
INSIGHTS
Solutions section heading: 
Solutions
Services Template 2: 
Services Description: 

Enabling enterprise marketing and business stakeholders to manage content for seamless multi-channel experience, and to enable publishing for marketing and e-commerce platforms.

Services Icon: 
Services Title: 

Experience Platforms

Services Description: 

Campaign management services to reach out to target audiences across multiple channels at appropriate time with personalized messages to generate maximum brand impact.

Services Icon: 
Services Title: 

Marketing Automation

Services Description: 

Enabling enterprises to tailor channel experience based on customer journey, customer preferences, and online behavior.

Services Icon: 
Services Title: 

Experience Optimization

Services Description: 

Enabling anytime, anywhere commerce across digital and offline channels whilst having complete visibility of inventory to provide flexible order fulfilment options.

Services Icon: 
Services Title: 

Omnichannel Commerce

Services Description: 

Enabling enterprises to gain real time insights to make meaningful business decisions and to optimize customer experiences based on them.

Services Icon: 
Services Title: 

Integrated Analytics

Services Description: 

Enabling organizations to define a 360-degree view of the customer with a combination of CRM data, Online behavioral data, and channel data.

Services Icon: 
Services Title: 

Customer 360

Services section heading: 
Services
Landing Page hierarchy: 
Digital Applications & Platforms