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Overview

Businesses have started using data to provide differentiated and personalized experiences to customer. Businesses have to recognize that every customer touchpoint is an opportunity for the business to improve loyalty, provide an enhanced experience as compared to competitors and subtly push marketing agenda to address cross selling and upselling opportunities.

Customer Experience Management is undoubtedly the core of marketing and commerce strategies that organizations will build. Following are five strategic themes that will drive success for enterprises.

  • Know everything about your customer
  • Present a singular experience
  • Be available across channels
  • Customer servicing is key
  • Don’t take Data Privacy lightly

We as a Customer Experience Platform practice are experts in digital marketing transformation. Our services enable organizations to have deep and meaningful customer connections by building robust digital foundations with marketing activation services to create, manage and monitor digital marketing operational needs. Our services enable marketers deliver contextual customer experience across channels and journey touchpoints, reduce campaign time to market, provide effective actionable insights and improve market ROI attribution. 

 

Solutions

ADvantage Experience Industry Solutions

ADvantage Experience consists of industry solutions for Retail, Travel, LSH, Hitech and Financial Services scenarios to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.

ADvantage Commerce

ADvantage commerce framework for D2C and B2B is designed to jumpstart your fully functional omnichannel journey quickly within 6 to 8 weeks by bringing commerce experience delivery across modern digital touch points in conjunction through headless commerce architecture.

XR Studio

XR Studio comes equipped with Industry starter kits, reusable algorithms, rapid prototyping, multi-platform & devices support for Extended Reality apps.

iDEA

Integrated Digital Experience Advisory (iDEA) is a trusted advisor that empowers a marketer in taking right and informed decisions.

Data Driven Experience

Unified & personalized experience across channels throughout the customer journey enabled by real-time event driven architecture.

Advantage UI

A digital component library, with reusable components, ready-to-deploy solutions, popular third-party libraries and project templates for rapid application development that follows high quality managed mobile application DevOps framework.

Services

Experience Platforms

Enabling enterprise marketing and business stakeholders to manage content for seamless multi-channel experience, and to enable publishing for marketing and e-commerce platforms.

Marketing Automation

Campaign management services to reach out to target audiences across multiple channels at appropriate time with personalized messages to generate maximum brand impact.

Experience Optimization

Enabling enterprises to tailor channel experience based on customer journey, customer preferences, and online behavior.

Omnichannel Commerce

Enabling anytime, anywhere commerce across digital and offline channels whilst having complete visibility of inventory to provide flexible order fulfilment options.

Integrated Analytics

Enabling enterprises to gain real time insights to make meaningful business decisions and to optimize customer experiences based on them.

Customer 360

Enabling organizations to define a 360-degree view of the customer with a combination of CRM data, Online behavioral data, and channel data.
Martech @ Scale

Martech @ Scale

ADvantage Experience is a cross platform solution to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.
Marketing as a Service

Marketing as a Service

Enabling converged and managed ops for marketing. Creating a unified experience platform with marketing automation, analytics and optimization, omnichannel experience and AI capabilities.
Submitted by abhinay.khandelwal on Wed, 2017-03-01 10:03
Solutions Template 2: 
Solution Title: 
ADvantage Experience Industry Solutions
Solution Description: 
ADvantage Experience consists of industry solutions for Retail, Travel, LSH, Hitech and Financial Services scenarios to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.
Solution Title: 
ADvantage Commerce
Solution Description: 
ADvantage commerce framework for D2C and B2B is designed to jumpstart your fully functional omnichannel journey quickly within 6 to 8 weeks by bringing commerce experience delivery across modern digital touch points in conjunction through headless commerce architecture.
Solution Title: 
XR Studio
Solution Description: 
XR Studio comes equipped with Industry starter kits, reusable algorithms, rapid prototyping, multi-platform & devices support for Extended Reality apps.
Solution Title: 
iDEA
Solution Description: 
Integrated Digital Experience Advisory (iDEA) is a trusted advisor that empowers a marketer in taking right and informed decisions.
Solution Title: 
Data Driven Experience
Solution Description: 
Unified & personalized experience across channels throughout the customer journey enabled by real-time event driven architecture.
Solution Title: 
Advantage UI
Solution Description: 
A digital component library, with reusable components, ready-to-deploy solutions, popular third-party libraries and project templates for rapid application development that follows high quality managed mobile application DevOps framework.
Serviceline Inner Whitepaper Header: 
THOUGHT LEADERSHIP
Serviceline Inner Thought Leadership Header: 
INSIGHTS
Solutions section heading: 
Solutions
Services Template 2: 
Services Description: 

Enabling enterprise marketing and business stakeholders to manage content for seamless multi-channel experience, and to enable publishing for marketing and e-commerce platforms.

Services Icon: 
Services Title: 

Experience Platforms

Services Description: 

Campaign management services to reach out to target audiences across multiple channels at appropriate time with personalized messages to generate maximum brand impact.

Services Icon: 
Services Title: 

Marketing Automation

Services Description: 

Enabling enterprises to tailor channel experience based on customer journey, customer preferences, and online behavior.

Services Icon: 
Services Title: 

Experience Optimization

Services Description: 

Enabling anytime, anywhere commerce across digital and offline channels whilst having complete visibility of inventory to provide flexible order fulfilment options.

Services Icon: 
Services Title: 

Omnichannel Commerce

Services Description: 

Enabling enterprises to gain real time insights to make meaningful business decisions and to optimize customer experiences based on them.

Services Icon: 
Services Title: 

Integrated Analytics

Services Description: 

Enabling organizations to define a 360-degree view of the customer with a combination of CRM data, Online behavioral data, and channel data.

Services Icon: 
Services Title: 

Customer 360

Services Description: 

ADvantage Experience is a cross platform solution to build marketing and experience technology solutions faster and efficiently using leading digital experience platforms such as Adobe, Sitecore, Acquia and Drupal.

Services Icon: 
Martech @ Scale
Services Title: 

Martech @ Scale

Services Description: 

Enabling converged and managed ops for marketing. Creating a unified experience platform with marketing automation, analytics and optimization, omnichannel experience and AI capabilities.

Services Icon: 
Marketing as a Service
Services Title: 

Marketing as a Service

Services section heading: 
Services
Add HTML (After Partnership): 
<div id="leadership" class="leadership"> <div id="leadership"> <div class="section"> <div class="container"> <div class="page-title"> <h2><span>Leadership</span></h2> </div> <div class="content-block"> <div class="col-container"> <figure><img alt="Shyam Enjeti" src="/sites/default/files/shyam.jpg" title="Shyam Enjeti" /></figure> <div class="profile-summary"> <h4>Shyam<span> Enjeti</span></h4> <h5>Senior Vice President, Digital & Analytics</h5> </div> </div> </div> <div class="more-info-container"> <h4>Shyam Enjeti</h4> <div class="leader-summary"> <p>Shyam is part of HCL’s Digital & Analytics Leadership team and is responsible for the Digital Applications, Platforms, Data & Analytics Practice, Product Management and Pre-Sales functions. Since 2010 Shyam has progressively grown from being a Key Enterprise Architect to becoming one of the Global Leaders for HCL’s Digital & Analytics Business. Shyam is extremely passionate about technology and has the ability to understand the best way to solve a business problem. Shyam has 20 years of industry experience across Enterprise Application Development, Integration, SOA, API & Web Services Security Product Development, Data & Analytics and Cloud adoption. Shyam has a Master’s of Science Degree from George Mason University, Fairfax, VA and a Bachelor’s of Engineering from Bangalore University, India</p> </div> <div class="social-infra"> <h4>Connect</h4> <ul> <li class="in"><a href="https://www.linkedin.com/in/enjeti/" rel="nofollow" target="_blank" title="Linked In">Linked In</a></li> </ul> </div> </div> <!--- <div class="content-block"> <div class="col-container"> <figure><img alt="Sadagopan Singam" src="/sites/default/files/shane_engle.jpg" title="Sadagopan Singam" /></figure> <div class="profile-summary"> <h4>Sadagopan<span> Singam</span></h4> <h5>Associate Vice President, Digital & Analytics</h5> </div> </div> </div> <div class="more-info-container"> <h4>Sadagopan Singam</h4> <div class="leader-summary"> <p>Ajay heads the Business Operations and Strategy function for HCL’s Digital & Analytics practice. In this role, he is responsible for the strategic direction and day to day operational decisions for this business. He works closely across different functions to increase bookings, productivity and overall efficiency in meeting and exceeding corporate objectives for this business.</p> <p>In his prior roles, Ajay was responsible for M&A for the ITO and Digital businesses in US and Europe, including actual business integration as well as driving organic growth for the company’s ITO business in the US.</p> </div> <div class="social-infra"> <h4>Connect</h4> <ul> <li class="in"><a href="https://www.linkedin.com/in/ajay-bhate-8b817a/" rel="nofollow" target="_blank" title="Linked In">Linked In</a></li> </ul> </div> </div> ----> </div> </div> </div> </div>