Experience Design

You want a best in class experience for your users, customers and your employees. But when you look at your current software experience you feel there could be more. You have tried updating the UI with some afterthought of visual design but quickly realized that was not the right solution.

You ask yourself:

• Have we identified the business challenges?
• Do we understand our audience and their challenges?
• Are we identifying the customer's unmet needs?
• Does the experience encompass our brand, culture and marketing efforts?
• How robust is your digital user experience?

As we enter the experience age, we understand that it is our role to drive innovation and outcomes that best fit our client’s needs. Smart user experience design could fundamentally change delivery excellence and customer approach.

We must understand the business and audience to design the right digital user experience. We start by identifying the following criteria in order to frame human-centered design:

• Understanding the Business: When we focus on the Why and Who; it is crucial that goals are articulated, the audience is identified, and KPIs are agreed upon. Understanding the audience, honing in on what allows for the learning to be synthesized into high-level models that represent user needs and a high-level information architecture – is at the core of our experience design
• Designing the Experience: We aim for a unified experience so we can focus on the way in which the goals will be achieved through design and performance
• Design Method: Our user-centric approach to problem-solving helps us deliver meaningful solutions leading to digital transformation that focuses on the human element in relation to business process

We strive to find key innovations through the lenses of human desirability, business viability and technical feasibility. This approach allows us to understand where process, emotional and functional innovation comes together to define experience innovation.