HCL Technologies is a Platinum sponsor at the Adobe Summit 2022 | | HCL Technologies

HCL Technologies @ Adobe Summit 2022

HCL Technologies @ Adobe Summit 2022
HCL Technologies @ Adobe Summit 2022
HCL Technologies @ Adobe Summit 2022

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For over 15 years, HCL Technologies has helped global brands build and implement robust digital foundations leveraging Adobe Marketing Cloud with an average engagement association of 5+ years. As an Adobe Platinum Partner, we have helped enterprises reimagine their customer journeys to create a difference. Our specializations in Adobe span Experience Manager, Analytics, Campaign, and Target. Our innovative offerings extend customer experience through AI and data-driven solutions which are built on the top of Adobe’s platform and provide our customers with a competitive edge.

We deliver faster marketing outcomes through measured KPIs, a no-code platform that puts business users in the pilot seat and empowers enterprises to design personalized, trackable, customer journeys. HCL and Adobe as partners help organizations drive and implement the most promising digital transformation initiatives and create industry leading experiences for end-customers.

15+

years

trained staff
3,000+

resources

trained staff
100+

global clients

ACE Certifications
800+

certifications

ACE Certifications
2,000+

implementations

ACE Certifications
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Specialized
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Adobe Capabilities

The HCL-Adobe partnership

In today’s experience-centric world, digital-first technologies create unique, personalized customer journeys. HCL and Adobe are transforming how customers digitally interact with brands. Combining HCL’s industry knowledge with vertical-specific digital trends, we empower enterprises to deliver faster marketing outcomes, design and reimagine personalized and trackable customer journeys.

To know more about our innovative partnership, connect with us at the Adobe Summit 2022!

Register for HCL’s breakout session

Evolving customer behavior - The need for data and personalization

In today’s increasingly competitive marketplace, delivering contextual customer experiences through an understanding of customer data is a must for every marketer. Marketers must grasp how advances in technology, data, and analytics can enable them to create more personalized customer journeys and human experience across moments, channels, and buying stages.

Learn more about:

  • Data intelligence and AI to drive the next level of hyper-personalized experience
  • Building personalized digital platforms and solutions through an integrated customer data platform
Register now
Kapil Tyagi

Kapil Tyagi

Associate Vice President,
Customer Experience Platform Practice,
Digital Business, HCL Technologies

Our solutions

  • ADvantage
    Experience
  • ADvantage
    Commerce
  • Integrated
    Sales & Marketing
  • Industry
    Solutions
  • Data-driven
    Experience
ADvantage Experience

ADvantage Experience powered by Adobe Experience Cloud and Adobe Experience Platform, provides an end-to-end solution to streamline customer engagement across Adobe Experience Cloud. It enables enterprises to build digital platforms with AI-led conversations and deliver MarTech platforms at scale.

ADVantage Experience Brochure
ADvantage Experience

A unique solution to automate end-to-end digital platform orchestration.

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ADVantage Experience DesignOps Brochure
ADvantage Experience DesignOps

A harmonized methodology that aligns product and development teams to bring value, consistency, efficiency, and productivity.

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Marketing as a Service
Marketing-as-a-Service

A robust and scalable framework to bring efficiency in marketing operations.

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Marketing Operating Model
Marketing operating model

A model for digital marketing organizations to scale digital marketing engagements.

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ADvantage Commerce

HCL’s ADvantage Commerce framework helps deliver end-to-end digital commerce programs quickly by bringing experience delivery across modern digital touchpoints in conjunction with headless and micro-services commerce architecture.

ADVantage Experience Brochure
ADvantage Marketplace

A framework for platform-agnostic standardized development and implementation of marketplace commerce solution.

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ADVantage Experience DesignOps Brochure
ADvantage Commerce for B2B and D2C

Helps organizations start their fully functional omnichannel journey.

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ADvantage Commerce-as-a-Service

A differentiated service offering that provides a seamless implementation experience between multiple integrated platforms across key functions.

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Data-driven experience

HCL’s data-driven experience framework brings together data and science to derive insights that provide exceptional customer experiences to all touchpoints. The framework helps marketers make complex decisions to provide contextual and personalized customer experience.

Data-driven experience
Data-driven experience

A solution offering data and science-driven insights to deliver an outstanding customer journey.

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ADVantage Experience DesignOps Brochure
ADvantage™ Pega Experience Amplifier-Adobe solution

Offers personalized customer experience delivery with Pega and Adobe Experience platform.

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ADVantage Experience DesignOps Brochure
The promise of AI

Fueling digital transformations with a comprehensive portfolio of vertical and horizontal AI-driven data solutions

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Industry solutions

The ADvantage Experience provides industry-specific digital experience solutions for enterprise digital marketing requirements while offering self-service capabilities for a holistic customer experience across channels.

ADVantage Experience Brochure
ADvantage Experience: Hi-tech and Manufacturing

Enables the organizations to inform, educate, and retain clients by providing a partner portal for orders, contracts, training, support, webinars, and peer communities.

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Life Sciences & Healthcare
ADvantage Experience: Life-sciences and Healthcare

Delivers omnichannel personalized experience to patients and offers a collaborative platform for businesses to engage with healthcare.

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Marketing as a Service
ADvantage Experience: Retail

Enables the retailers to provide personalized, consistent, connected, and contextual customer experience across all touchpoints, including in-store.

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Marketing Operating Model
ADvantage Experience: Travel and Tourism

An International Air Transport Association (IATA) standard compliant solution, enables the airline companies to provide an omnichannel, personalized experience to travelers.

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Integrated Sales and Marketing

HCL’s Integrated Sales and Marketing solution provides predefined campaign components and integrations that can be reused across similar campaigns to transform the overall customer experience.

ADVantage Experience Brochure
Integrated Sales and Marketing

A predefined campaign tool kit for accelerated development.

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ADVantage Experience DesignOps Brochure
Scale marketing automation for B2B

It provides marketing automation solution for B2B to deliver personalized customer experience.

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Featured case studies

Driving personalized digital experiences for a leading financial institution

Transformed product-centric marketing strategy to targeted and member-centric strategy for one of the largest US-based financial institutions.

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Adobe
Streamlining sales and marketing strategy for a leading data storage company

Implemented digital asset management solutions and enabled deep e-commerce integration for US-based technology and solution manufacturer and retailer.

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Adobe
Revamped brand presence and product experience for a leading bank

Enabled omnichannel presence for a seamless customer experience for a leading bank based out of Australia.

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Adobe
Reimagining customer experience with advanced analytics and DevOps

Transform customer experience through advanced analytics at scale for one of the leading Fortune100 telecom services in the US.

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Adobe
Delivering superior customer experience for a smart workspace giant

Enabled delivering superior customer experiences across all the digital touchpoints for a US-headquartered, world’s first smart workspace.

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Adobe
The ultimate fan experience for a renowned sports team

Enabled a renowned UK-based football club to digitally connect its brand with its fan base across all the touchpoints to deliver a world-class experience.

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Adobe
Driving enhanced customer value for a trusted insurance company

Helped a leading insurance enterprise with a unified solution for a seamless customer journey for its insurance products.

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Adobe
Driving DevOps transformation for an electric utility giant

Scaled DevOps transformation and digitization
of the current customer journey for a leading European enterprise.

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Adobe
Enabling digital-led partnership for a multinational software organization

Led a detailed result-oriented solution approach and enabled end-to-end digital operations management across multiple international versions for an MNC.

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PenFed
Driving digital-led transformation for a global telecommunication giant

Enabled digital transformation of a multinational networking and telecommunications company.

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Great Eastern
Reimagining the customer ecosystem for a leading telecommunications company

Transformed customer ecosystem and enhanced the engagement levels by improving customer experience for a leading US-based enterprise.

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PenFed
Transforming the web interface to redefine customer experience

Revamped the web interface making it cross-platform responsive, and enabled website migration for an American multinational tire manufacturer.

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PenFed
Reimagining the B2C e-commerce landscape for a leading housewares' manufacturer

Transformed e-commerce experience for a leading US-based enterprise by enabling
migration from on-premise to cloud and headless commerce.

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PenFed

Whitepapers

Marketing Operating Model for digital marketing organizations

In a dynamic business landscape, digital-led marketing operations and implementations need scalability to match the requirements of customer expansion and to keep up with the technical advancements.

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Blog
Achieving hyper-personalization in B2B through account-based marketing

In the digitally transforming world, the B2B organizations are required to rethink their customer experience strategies and change platforms, experiences, processes to meet the needs throughout the customer journey.

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Blog
Marketing in the post-Covid world

In the post-pandemic world, customer behavior changes are being observed across the globe and the marketing approaches need to be realigned to keep up with the adoption of technological innovation and digitization of practices and procedures.

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Blog