HCL Media, Publishing & Entertainment Services | HCL Technologies

OVERVIEW

In an industry that has seen unparalleled change in the last decade, with exponential growth in digital/ online channels and steady declines in the traditional print channel, every company should adopt new transformation strategy to engage their target audience and grow market share.

HCL Media Services has enabled many Media, Digital Marketing and Publishing companies all across the globe in this transformation journey and we have it made it possible for them adapt to market changes and grow financially.

Our engineering DNA and R&D in media and content management solutions like iMPpress and Brandex are the driving force and it is combined with world class talent in customer facing and offshore delivery centers. Our transformation and change management runs on HCL crafted and analyst certified transition framework named ASSET™ (Only applicable in US). We have proven data security and BCP standards to address the challenges of the world that is affected by cyber threats and natural calamities.

We are group of masterminds operating out of strategic locations across the world; ex. US, UK, Poland, Shanghai, India, and Philippines. Our team has in-depth industry expertise, skill in modern tools, understand the market trends and foresee the future. We have operated for the last 40+ years in competitive markets and have the leadership mantle that has brought disruptive technology and business changes.

MEDIA, PUBLISHING AND ENTERTAINMENT SERVICES

Customer 360 Transformation Solutions
Creative Services

Our talented and experienced creative team is skilled in all aspects of Digital and Print design strategies from concept to completion. We work collaboratively with Editorial, Sales, Marketing and Audience Development Managers to develop an engaging and effective design message to the audience. Regardless of how complex or targeted your product or campaign is, we’re more than capable to deliver

  • Publication Design Services
  • Digital Image Studio
  • Premedia services
  • Directories and Buyers Guide
  • Marketing design- Web and Print
  • Interactive Web design and video Services

 

Service 360
Production Management

Our Production Management Services consists of a team of dynamic print professionals who are experts in the nuances of printing, binding and shipping processes. We help you cost-effectively produce and distribute your publications. We work on world-class workflow management systems to provide online status updates and prioritize work using collaborative tools such as automated messaging and milestone-based scheduling.

  • Publications
  • Classifieds
  • Print collaterals

 

Partner 360
Digital Ad Operations

Our Digital Ad Operations team has experienced Analyst and Traffickers who understand the IAB regulations and also work on the latest tools and trends in online advertising. We are adept in web/ mobile ad servers like Google DFP/ DCM & Xaxis. Our team of experts can troubleshoot advertisements with responsive HTML and native file formats in Adobe. We also act as content administrators and QA team for multi-channel content management systems.

  • Ad campaign management
  • Campaign Delivery Analysis and Reporting
  • Web content management
  • Enewsletter Production

 

Operations 360
Fulfilment and Audience Development Ops

HCL manages the fulfillment function for over 70 publications and various tradeshows/events worldwide. We handle the complete fulfillment activities from the receipt of new subscription requests to preparing the issue label files and approving the labels for distribution. emedia and digital product fulfillment is a rapidly growing area, i.e. e-newsletters, e-alerts and digital editions. In addition, we manage external service providers that do the eMedia fulfillment on behalf of our customer. We have the capacity to handle peaks in tradeshow registration volume as well.

  • Publication services
  • EMedia Services
  • Tradeshows Services

 

Creative Services

Our talented and experienced creative team is skilled in all aspects of Digital and Print design strategies from concept to completion. We work collaboratively with Editorial, Sales, Marketing and Audience Development Managers to develop an engaging and effective design message to the audience. Regardless of how complex or targeted your product or campaign is, we’re more than capable to deliver

  • Publication Design Services
  • Digital Image Studio
  • Premedia services
  • Directories and Buyers Guide
  • Marketing design- Web and Print
  • Interactive Web design and video Services

 

Enablers

Quick Turn Around Time

Quality at par with Agencies

Expertise on Design and Technology

Industry Aligned Resources

Disrupting the Status Quo

Robotic Process Automation

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Quick Turn Around Time

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Quality at par with Agencies

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Expertise on Design and Technology

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Industry Aligned Resources

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Disrupting the Status Quo

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Robotic Process Automation

Services section heading: 
Enablers
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Digital Process Operations