Consumer Goods
Leading toy company navigates the digital shift
HCLTech helped a leading toy company transition from manual to automated processes, boosting operational efficiency and vendor satisfaction.
Supplier document verification BOT using ML/NLP technique
Consume engineering data from multiple sources, extract information from supplier docket, compare and generate comparison report
Seamless Omnichannel Transformation Boosts US Beauty Retailer's CX
See how HCLTech propelled a US online retailer's growth via migration from outdated structures to a modern microservices platform.
Fonterra and HCLTech: A trust-based symbiotic relationship that ‘just works’
How our long-term relationship with a New Zealand-based dairy giant created a symbiotic relationship focused on mutual success.
Delivering an adaptable, extensible and expandable e-commerce platform
HCLTech and Adobe partnered with a US goods company to enhance e-commerce, addressing over 70 customer pain points and upgrading to a superior omnichannel experience.
HCLTech Consumer Packaged Goods Services: Data-driven CPG Solutions
HCLTech: Innovative data-driven CPG consulting and solutions
Why the Platform Economy Spells Good News for Supply Chains
To compete in a fast-transforming omnichannel world, where customers demand to have their favorite products delivered anytime and anywhere
What are consumer packaged goods?
CPGs can be contrasted with durable goods (DGs), an industry term for merchandise that is not consumed or destroyed in use and is generally not replaced until the merchandise experiences a problem.
What are the four types of consumer products?
This type of consumer product is purchased routinely and involves very little thought. Think candy bars, toothpaste, a hairbrush, or a soda can. These types of CPG products often inspire brand loyalty.
What is trade promotion?
Trade promotion management (TPM) is the process of planning and accounting for the funding of events and activities at retail level including brand management.
What is trade promotion optimization (TPO)?
Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion and predictive analytics to create continuously improving trade promotion strategies and results.
What is a trade promotion management system (TPMS)?
A trade promotion management system (TPMS) is part of the sales performance management system (SPMS) that offers CPG companies.
