Personalized Advertising Services | HCL Technologies

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Overview

With the rise of new age media, consumers today are more informed than ever before. The proliferation of alternative choices of consumption has also empowered them greatly. Understandably, a wide array of access modes (web-based, mobile-aided, social media and more) is driving consumption. This has resulted in a hyper-competitive ecosystem for the M&E industry.

Firms are therefore, striving to produce, manage, schedule and contextualize their customer-centric content to increase return on investment (ROI). As a result, technology drivers like mobility solutions, advertising management, ad management platforms, Big Data analytics, and social media, are converging with Cloud-based platforms for crafting personalized customer-oriented advertisements.

Given our long-standing association with the M&E industry, we have acquired a deep-rooted understanding of unified advertising services. Our cloud-based platform provides an all-inclusive view of end users and helps deliver impactful customer-centric advertisements. Further, we offer advertising management services to facilitate the incorporation of new media channels and the digitization of existing ones.

Solutions

Mobility Solutions

Offering 360-degree mobility solutions for content interfaces, marketing services, and customer-centric advertisement.

Digital Marketing Platform

Delivering contextualized advertisements across multiple devices as well as ROI evaluation.

Production Operations Management

Enabling pre-media and post-media services on Cloud.

Production Operations Management

Enabling pre-media and post-media services on Cloud.

Business Intelligence Practices

Empowering clients to plan and create campaigns based on social insight of individual customers

Personalized Solutions

Enabling content and knowledge-driven segregation for campaign design and implementation.

 

Services

Ad Fulfillment & Settlement Suite

Ad Fulfillment & Settlement Suite

Multi-faceted ad delivery platform, combining print, Internet, mobile, social, and out-of-home techniques.
Ad Creation Services

Ad Creation Service

HCL engineers ad creation for traditional and digital media through Knowledge Process Outsourcing. Solutions
Social Sentiment Analysis

Social Sentiment Analysis

Content personalization through semantic analysis of posts and likes on social media, websites, blogs.
Unified Ad Platform

Unified Ad Platform

Cloud computing-driven framework for booking orders, uploading content, and planning media functions.

ECOSYSTEM OF PARTNERS

Our partnerships allow us to combine each other's strengths, and use this synergy to help our customers quickly implement and efficiently operate the latest in IT infrastructure. Our large network of partners allows us to deliver solutions that are tailor made for each of our customers.

Rank

Rank

VR Americas

VR Americas

LISNR

LISNR

Easy Broadcast

Easy Broadcast

Submitted by mohit.ti on Tue, 2017-05-23 12:21
Solutions Template 2: 
Solution Title: 
Mobility Solutions
Solution Description: 

Offering 360-degree mobility solutions for content interfaces, marketing services, and customer-centric advertisement.

Solution Title: 
Digital Marketing Platform
Solution Description: 

Delivering contextualized advertisements across multiple devices as well as ROI evaluation.

Solution Title: 
Production Operations Management
Solution Description: 

Enabling pre-media and post-media services on Cloud.

Solution Title: 
Production Operations Management
Solution Description: 

Enabling pre-media and post-media services on Cloud.

Solution Title: 
Business Intelligence Practices
Solution Description: 

Empowering clients to plan and create campaigns based on social insight of individual customers

Solution Title: 
Personalized Solutions
Solution Description: 

Enabling content and knowledge-driven segregation for campaign design and implementation.

 

Services Template 2: 
Services Description: 

Multi-faceted ad delivery platform, combining print, Internet, mobile, social, and out-of-home techniques.

Services Icon: 
Ad Fulfillment & Settlement Suite
Services Title: 

Ad Fulfillment & Settlement Suite

Services Description: 

HCL engineers ad creation for traditional and digital media through Knowledge Process Outsourcing. Solutions

Services Icon: 
Ad Creation Services
Services Title: 

Ad Creation Service

Services Description: 

Content personalization through semantic analysis of posts and likes on social media, websites, blogs.

Services Icon: 
Social Sentiment Analysis
Services Title: 

Social Sentiment Analysis

Services Description: 

Cloud computing-driven framework for booking orders, uploading content, and planning media functions.

Services Icon: 
Unified Ad Platform
Services Title: 

Unified Ad Platform

Landing Page hierarchy: 
Media Publishing & Entertainment