Overview
With the rise of new age media, consumers today are more informed than ever before. The proliferation of alternative choices of consumption has also empowered them greatly. Understandably, a wide array of access modes (web-based, mobile-aided, social media and more) is driving consumption. This has resulted in a hyper-competitive ecosystem for the M&E industry.
Firms are therefore, striving to produce, manage, schedule and contextualize their customer-centric content to increase return on investment (ROI). As a result, technology drivers like mobility solutions, advertising management, ad management platforms, Big Data analytics, and social media, are converging with Cloud-based platforms for crafting personalized customer-oriented advertisements.
Given our long-standing association with the M&E industry, we have acquired a deep-rooted understanding of unified advertising services. Our cloud-based platform provides an all-inclusive view of end users and helps deliver impactful customer-centric advertisements. Further, we offer advertising management services to facilitate the incorporation of new media channels and the digitization of existing ones.
Solutions
Mobility Solutions
Offering 360-degree mobility solutions for content interfaces, marketing services, and customer-centric advertisement.
Digital Marketing Platform
Delivering contextualized advertisements across multiple devices as well as ROI evaluation.
Production Operations Management
Enabling pre-media and post-media services on Cloud.
Production Operations Management
Enabling pre-media and post-media services on Cloud.
Business Intelligence Practices
Empowering clients to plan and create campaigns based on social insight of individual customers
Personalized Solutions
Enabling content and knowledge-driven segregation for campaign design and implementation.
Services
Ad Fulfillment & Settlement Suite
Multi-faceted ad delivery platform, combining print, Internet, mobile, social, and out-of-home techniques.
Ad Creation Service
HCL engineers ad creation for traditional and digital media through Knowledge Process Outsourcing. Solutions
Social Sentiment Analysis
Content personalization through semantic analysis of posts and likes on social media, websites, blogs.
Unified Ad Platform
Cloud computing-driven framework for booking orders, uploading content, and planning media functions.
Ecosystem of Partners
Rank
VR Americas
LISNR
