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Digital Media Services

The Situation Today

Media & Publishing companies face the prospect of high cost of content production, management, marketing, and distribution due to:

  • Print/SD centric content processes, inadequate workflows, and fragmentation
  • Limited reuse, Legal exposure of rights/ contract
  • Lost productivity due to multiple system, tools, manual exchange of data
  • High time to market due to inadequate distribution strategies 

Having an integrated, tightly coupled digital supply chain is an imperative in these scenarios for effective content management. HCL offers the following digital media services to its clients in this area:

  • BPM/ BAM & Workflow Management - Ability to define configurable business processes, real time analytics, and business rules for automated decision and collaboration:
    • Workflow Design & Implementation
    • Workflow Integration
    • Business Process Management
    • Business Activity Monitoring
    • Cloud Assessment & Migration
  • Storage & Metadata Management - Ability to markup, classify, categorize and store content as per the industry specification for PBIS and NM&B segment:
    • Markup/ Metadata Management
    • Taxanomy Management
    • Storage Management (Media, Cloud)
    • Content Management (repositories)
    • Digital Asset Management
    • Big Data Management    
  • Distribution & Tracking Services - Digital Asset Distribution (PBIS/ Music) Platform enables Publishers to rapidly package & distribute content to eTailers (Amazon, Apple etc.)
    • Packaging/ Pricing
    • Digital Media Asset Management Integration
    • Workflow/ Approval
    • Right Clearance/ Royalties Management
  • Content Tracking/ Anti Piracy is about marking up content and tracking for unauthorized use:
    • Watermarking
    • Content Tracking (like Becon)
    • Web Crawling/ Pattern Matching
  • Production & Planning System - Production Planning services, right from Talent acquisition, production planning and design, leading to workflow development for automation:
    • Talent Discovery/ Acqusition
    • Release/ Synchornization, Schedule Management
    • Contact/ Contract Management
    • Event Management (Marketing)
    • Workforce Planning
    • Schedule Development
    • Material Resource Planning

These digital media services help companies:

  • Reduce Content Production cost via automation, collaboration, integration of tools & workflow process
  • Improve Digital Revenues
  • Improve reuse (of content/ rights) due to standardization of systems, storage, discovery and transformation process
  • Reduce time to market via Multi-channel readiness and automated distribution to retailers
  • Improve reuse (of content/ rights) due to standardization of systems, storage, discovery and transformation process
  • Avoid Legal exposure and build brand credibility, cap revenue leakage of piracy

HCL Solutions

A few of the existing solutions that illustrate HCL’s expertise and investment focus in Digital Supply Chain Services.

  • Agora Market Place, an integrated publishing environment A unique platform that helps customers leverage the cloud services market place. It provides complete metering, billing and monitoring solutions for software provided as a service.
  • Artist 360° is a platform that enables the artist, his manager, and the record label’s admin to get a complete view of all the activities (music albums, events, merchandise, movies, TV shows etc.) performed by the artist and track the financial aspects (royalty) related to all the activities... Read more
  • Media Operations as a Service Store for achieving transcoding scalability via Cloud create and modify profiles in the cloud... Read more
  • Cyberscan: SaaS based Anti-piracy based service to detect IP infringement, monitoring and Enforcement and Distributed Proxy Network. The solution is relevant for industries such as Studios, Broadcasting, Music, Publishing, Government, Software companies, gaming, Advertising.
  • AEGIS, a Cloud based Connected Home Platform for Communication & Cable Service provider for remote access and monitoring, Video Monitoring, Intrusion detection and alarms... Read more

Representative Engagements

HCL has demonstrated capability of providing digital media services to our esteemed customers. Below are a few examples:

  • Creation of a highly automated  product master data management system that enables the creation and management of thousands of digital products and rights compliance for a $3 billion Multinational Music Company.
  • Provided end-to-end visibility into the application spectrum, including recommendations for a global Rights management platform to integrate with various Financial and Artist Contract systems, while eliminating  expensive solutions for $1.65 billion for a Multinational Music Company.
  • Accelerated digital Life cycle management transformation of process and technology, created a new technology platform consolidating 300+ multi channel properties: CMS, Search, Video player, Ad Engine etc. for a $14bn US Entertainment Content conglomerate.
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