Digital Value Chain Transformation (DVCT)

The Media & Entertainment (M&E) industry is in the middle of a rapid digital transformation. According to the latest reports, media companies are expected to triple their revenue from digital channels by 2015. But they won’t succeed unless they keep pace with consumers’ demands. As consumers become more astute users of digital technologies, they expect multimedia services (ubiquitous and protected access) in many formats, accessible on multiple devices and platforms in real time and at a low price.

Demand for an enhanced multichannel content experience requires companies to become exceptionally agile, looking anew at their digital value chains.

HCL’s digital value chain transformation (DVCT) services help M&E companies discover, design, and implement strategies for end-to-end transformations that enhance customer experience through the delivery of personalized content on multiple platforms and devices.

HCL’s considerable investments in DVCT jumpstart customers’ initiatives through solution accelerators, media labs, platform services, partner and media consulting ecosystems, and industry talent.

Service Components

Next-Generation User Experience	Personification	Crowd Transformation
Consulting: digital strategy/channel strategy Usability and information design New-platform development support; IPTV, VoD, and MobileTV services; TV Everywhere Multichannel commerce and transformational media Social media services: social apps, communities	Digital marketing platform: marketing effectiveness and campaign management, 360-degree customer view, campaign and personalization Multichannel support, self-service, and voice of customer Social CRM and social media marketing Consumer analytics: web, churn, social and campaign effectiveness	Big data analysis Global sales and consumer data ingestion Cleansing, transformation, and storage MapReduce and big data management Business intelligence and reporting Predictive modeling and analytics

 

Media Back Office	Digital Supply Chain	Contextual Advertising
Digital ERP offering and ERPlite for digital only Search (data, voice, video) techniques for content discovery and monetization Contract life cycle management Data de-duplication through master data strategies Integration with several systems to supply chain	Business process management and business rule management Markup, classify, categorize, and store content Rapid packaging and distribution of content for e-learning and e-tailers (Apple, Amazon) Planning and tracking of media asset/content development/anti-piracy Digital asset management	Contextual advertising, couponing, recommendation, and advertising management Ad analytics, fulfillment for guaranteed outcome, and personalized and digital advertising Self-service for business partners: book ads, upload material, and perform media planning and optimization

Enablers

IPs, Solutions, and Frameworks	Media Labs	Industry Partnerships
MediaBUS SmartGuide Immersive e-books Digital marketingplatform Socialytics Agora, Aegis, Nimbo POMS Cyberscan Content 2.0 IMPACT	Interactive app testing lab Voice and data test lab DTV, signal generation lab Wireless network simulation lab Enterprise mobility lab Network test lab Smart devices lab Gaming innovations lab	SMPTE HITS EIDR Cable labs Streaming media

What You Can Expect

HCL’s Digital Value Chain Transformation delivers outstanding results to customers across the digital value chain:

• Reduction in content production costs of 10% to 15% through automation, collaboration, and integration of tools and workflow processes
• Improvements of more than 15% in the reuse factor through standardization of systems, storage, discovery, and transformation processes
• Increases of 10% to 15% in speed to market through multichannel readiness
• Reduced legal exposure and increased brand credibility; A 10% cap in revenue leakage from piracy
• Revenue increases of 15% through service improvement and a guaranteed outcome for advertisers

HCL has delivered impressive results for a range of M&E clients by managing their digital value chains, creating efficient processes for sourcing platforms, developing strategies to make content both intelligent and attractive, managing storage retrieval, and providing mechanisms for faster and more efficient distribution. This has enabled us to provide an entire gamut of services normally called as contract lifecycle management. In particular, we have

• increased the audience by 25% and growth from digital revenues by 60% for a large yellow pages company by developing a business-aligned platform for online, social, and mobile advertisers.
• reduced operating expenses by 30% for the world’s leading education publisher by providing a global shared-services model that improved processes and rationalized costs
• contributed to a 15% improvement in rights exploitation, improved artist engagement, and $5 million savings on a consumer insight survey for a music publishing company by helping to transform it into a global rights management company