Firms are striving to capitalize on the rapid digitization of media and entertainment (M&E) industry through increased revenue generation. This requires capturing the imagination of consumers by catering to their demands. Businesses are simultaneously striving to make their multimedia and social media services accessible on multiple devices and platforms, in real time and at a low cost.
HCL’s Digital Value Chain Transformation (DVCT) services enable M&E companies to identify, structure, and implement new strategies for delivering individualized content across touch points. As a result, the digital value chain becomes more agile and shapes customer experiences. Users can now leverage the components of our Digital Value Chain Transformation solution to implement digital value chain services and realize organizational objectives.
Next Generation User Experience
DVCT offers social media services, digital strategies, support for developing platforms, and information design.
The framework provides 3600 customer views while enhancing marketing and campaigning effectiveness.
DVCT simplifies saving, transforming, and cleansing a wide variety of data.
Media Back Office
It facilitates data duplication through master data strategies and offers contract life cycle management.
Digital Supply Chain
Enables effective planning and tracking of content development and distribution for companies.
The platform enables contextual advertising, couponing, ad analytics, and personalization of digital ads.