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Publishing

The Situation Today

With the decline in print advertising and the increase in the popularity of online media and online marketing opportunities, organizations are moving away from paper-based models and investing in the digitalization of their businesses. It is important to note that though there is an obvious need for publishers to provide content in the eBook/digital format; consumers are still buying books, newspaper and magazines as well as subscribing to the digital versions.

We at HCL understand the transformation and the importance of each source and provide appropriate and beneficial digital publishing solutions. Armed with various publication applications, companies can stand to achieve a distinctive competitive advantage over others. One can devise numerous asset monetization strategies with the heightened convenience of these new applications.

In order to reach a wider audience and reduce operational costs, organizations have digitally transformed the environment by developing mobility for publishing companies like mobile apps for e-reading, launching best-selling books and magazines on mobile platforms, introducing new business models like rentals, pay-per-view, open-access platforms and pay walls to create a more interactive and personal experience for the readers.

HCL believes that there are strong fundamentals for digital-centric growth, including digital advertising, as consumers are shifting to multi-device/multi-channel consumption. We have worked very closely with leading publishing houses and media conglomerates in their transformation journey from a print-centric production line to a digital entity and have proven capabilities in enabling alternate revenue models for publishing businesses.

A snapshot of our engagements in this industry

  • Over 10 years of experience including numerous large multi- service engagements with publishing companies, providing ADM, Mainframe Apps and BPO services, and Infrastructure support, running complex operations in 100+ countries and supporting 15+ languages
  • Salesroom consolidation for print and digital - advertisement bundling, revenue expansion, cross selling and sales efficiencies
  • Newsroom integration for print and digital correspondents, beats and bureaus, with investment in handheld devices, communication technologies and integrated workflows
  • New and engaging digital experiences through videos, games, mashups and widgets on web, mobile, social and interactive TV channels
  • Move from product-centric to consumer-centric approach through deep consumer insights, personalization and targeting
  • Cost optimization through better alignment of business with IT, consolidation, shared services and right-shoring 

HCL Services

To enable you take your relationship with your consumer beyond circulation, read about some of our digital publishing solutions that that help you stay ahead of the curve:

Learn more.

The Newspaper and Magazine industry today is experiencing multi-dimensional challenges - a consistent fall in print advertising and circulation revenue, technology disruption in the digital world and varied consumption behavior in its consumer demographics.

HCL believes that there are strong fundamentals for digital-centric growth, including digital advertising, as the consumers shift constantly to multi-device/ multi-channel consumption. The print edition will be complex and creative with a modest single digit growth. At the same time, there is strong growth expected in adjacent markets, including affiliates, coupons and digital marketing. Non-published products are expected to drive up to 15-20% of the revenues for newspapers and magazines. Hyper local and personalized advertising will show steep growth in a multi-channel environment.

HCL’s point of view for the newspaper and magazine industry is based on this fundamental shift of business to multiple channels and impacting core processes such as editorial, advertising and back-office.

  • Salesroom consolidation for print and digital - Ad bundling, revenue expansion, cross selling and sales efficiencies
  • Newsroom integration for print and digital correspondents, beats and bureaus with investment in handheld devices, communication technologies and integrated workflows
  • New and engaging digital experiences through videos, games, mash up and widgets on web, mobile, social and interactive TV channels
  • Move from product-centric to consumer-centric approach through deep consumer insights, personalization and targeting
  • Growing revenue through business adjacencies in the online space – Content, communities, search, recommend and transact
  • Building strong communities and vertical content such as sports, travel, fashion and lifestyle which is driving audiences and monetization
  • Cost optimization through better alignment of business with IT, consolidation, shared services and right-shoring 

HCL is a value partner for newspaper and magazine conglomerates across the globe, with 5+ years of experience in end-to-end business processes, and deep domain competencies. This, coupled with the necessary investments in labs, solutions/ frameworks, partnerships and industry experts, places HCL in the leadership quadrant.

Newspaper Heat Map

HCL’s services for newspaper and magazine companies spread across core IT and ITes with a strong focus on domain-led services strengthened through industry relevant centers of excellence.

Core IT Service

  • Application & Enterprise Application Services – A unique process-led approach to services, covering application support and maintenance & development with bespoke and enterprise technologies such as SAP, Oracle, Microsoft and Salesforce.com besides niche industry products such as Atex, CCI, PPI Navision, Coda and Adobe  Read more
  • Enterprise Transformation Services – Portfolio includes business consulting, IT consulting, application portfolio optimization, content management services, mainframe/ mid-range sustenance & migration, data warehouse, business intelligence and independent verification & validation services Read more
  • Engineering & Platform Services – Product & platform engineering services for new age experience, eCommerce, mobility, consumer electronics and device design & production Read more
  • Infrastructure Services – Industry leading services in remote infrastructure management, end user computing, data center management & consolidation, helpdesk/ service desk, application-operations and cloud computing Read more
  • Business Services – Spanning pre-media and pre-press services on platform, customer care, subscription and billing management, direct marketing, social media analysis, external helpdesk, video services besides F&A and procurement and HR services Read more

Industry-specific Services

  • Next Generation User Experience – Next-gen experience, augmented reality, mash up, widgets, social media marketing and social referral applications Read More
  • Mobility services – Mobile journalism, news readers, video platform, contextual advertising, vertical content applications, (lifestyle, health, travel, etc) and enterprise applications Read More
  • Digital Supply Chain Services – Digital platform unification, web content management, search, video player, widgets, marketplaces and multi-channel commerce Read More
  • Unified Advertising Services - Unified advertising, advertiser self-service, real-time bidding, ad portal and multi-channel ad fulfillment Read More
  • Predictive Analytics – Web & social analytics, personalization, Big data management and predictive analytics Read More
  • Digital Marketing – Online matching, triggered offers, multi-variate testing, multi-channel marketing and campaigns & promotion management
  • BO Optimization – Industry-specific toolsets for editorial, advertising and circulation, such as Atex, CCI, PPI, Nstein, Navision and Coda Read More

Centers of Excellence

  • Publishing Technologies CoE –focuses on dynamic publishing technologies with K4, Adobe Suite, Quark, Typefi, Marklogic, Censhare, Woodwing, OpenText and EMC
  • Digital Technologies CoE–focuses on multi-channel enablement for web, mobile and social media, focusing on CMS, search, video, social media and analytics technologies in open source/ commercial product space. Our key focus is on Microsoft, Sun, EMC, Alfersco, Drupal, Interwoven, Adobe CQ and Fast
  • CRM/ Advertising Technologies CoE –focuses on multi-channel support, personalization, targeting, advertising platform leveraging salesforce.com, operative, Big machine, Microsoft Dynamics, IBM Unica and Omniture

HCL Solutions

Some of our representative investments for newspaper and magazine industry include areas such as multi-channel, mobility and advertising transformation.

  • Customer Centricity, an Artificial Intelligence-based N=1 recommendation engine - Case-based reasoning on anonymous/ logged-in user actions to personalize promotion, sweeps, advertisement, product and content leading 20-30% increase in sales Read more
  • Mobile coupon application framework provides multi-platform coupon sourcing (NFC, QR Codes and Feeds) and redemption capabilities Read more
  • Mobile AR application framework for Home and DIY, through mobile cameras and pre-loaded catalogs, simulates virtual furnishing objects on a real-time image of a room, or a real object on a static image of a room, including a two-way collaboration between consumers and vendors Read more
  • MOaaSS, a fully-evolved video services on cloud, provides capabilities to set up WebTV or short form video channel, provides ingestion, trans-wrapping, transcoding, tagging, storage, search and delivery of video content. Also, includes watermarking for anti-piracy and is fully hosted on public cloud Read more
  • Socialytcis, a social sentiment analysis framework uses semantic analysis of posts, ‘likes’ on social media, websites and blogs to perform sentimental analysis and personalization of sweeps, products, advertisement, content and promotions Read more

Representative Engagements

HCL has been servicing large newspaper and magazine customers across the globe, helping them to transform their business while optimizing IT intensity.

  • Accelerated digital transformation and successful movement to “center heavy, site light model” for a $1.7 bn European newspaper conglomerate
  • Optimized and agile nearshore operations in print and digital advertising services for an Ireland-based newspaper conglomerate
  • Transformed IT for a $2 bn media and marketing company in a distributed development model, creating a unique digital revenue stream and saving IT intensity by over 30%

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Case Studies

HCL enables US based law information and medical journal publisher consolidate business processes
HCL enables US based law information and medical journal publisher consolidate business...
Business transformation for a leading Publishing company
Business transformation for a leading Publishing company
HCL Ensured Cost Optimization Benefits for a Leading Magazine Publisher

HCL Research

Content 2.0 : Network Publishing Platform for New Age Publishers
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