Real-time in-store promotions
For a personalized engagement, retailers are using proximity beacons to push real-time promotions to customers’ smart phones. This approach not only results in a happy customer but also provides a wealth of data based on customer response.
In-store location tracking
In an effort to understand the most trafficked areas in a retail store, retailers are trying to track the path traced by customers in-store using Wi-Fi triangulation technique. By doing this, retailers gain an insight into which section /aisle of the store attracts more traffic and at what time. This information is used to improve space and floor planning in turn improving the store efficiency.
Virtual product trials & product information
Few apparel retailers have started making it easier for customers to trial their apparel using augmented reality. This creates a differentiated experience for the customer which no online convenience can match.
Consumers have the opportunity to shop via the endless aisle, in which shelf space is extended to the brand’s full catalogue of products and accessible content. This provides the customer the broader category that the customers enjoy in their online shopping.
Electronic price tags
Some retailers are using electronic price tags to change prices in real-time and it would also help retail store staff save time in manually changing the price tags.
With the advent of mobile applications and NFC, customers are completing the sale on the shop floor without having to wait in the queue.
Reward sales associates
Knowledgeable and empowered sales associates create better customer engagement and brand image. Hence retailers need to invest in training sales associates and rewarding them for the difference they create.