CUSTOMER EXPERIENCE MANAGEMENT
Demystifying and delighting customers has always been a daunting task for brands. But today’s customers are even more informed, have higher expectations, and are more influenced by word of mouth. It’s no wonder that businesses across the globe are scrambling to acquire the right customers, create memorable experiences for them, gain a greater share of their wallet, and convert them into brand ambassadors. So, what more can brands do?
How HCL Can Help
Through its best-of-breed, outcome-driven CEM solution, and through partnerships with some of the global leaders in customer experience management system, HCL helps organizations deliver experiences that matter to customers and make interactions with them easy, relevant, and — most important — transparent. Our “advise to execute” capability involves designing enterprise-wide customer experience strategies and implementing them using integrated new-age technologies across the SMAC (social, mobility, analytics, and cloud) stack.
What You Can Expect
HCL recognizes that superior customer experience can’t be delivered only by focusing on customers and the front end. Your employees and back-end systems play a vital role. Our solution can be used across the following areas:
- Customer blueprinting and measurement
- Behavior and experience analytics
- Channel optimization and innovation
- Business process foundation, integration and operations
- Integrated view of the customer
- Self-service enablement
- Workforce productivity improvement
- Customer-centric application re-engineering