This philosophy is founded on the belief that happy and passionate employees offer better value in engagements and directly impact customer satisfaction. It can bring about a sea-change at the company level, and in turn, greater customer loyalty, better engagements and growth. The underlying tenet of the program was that organizations need to "put the human back in business." They are part of our overall vision and direction; the key drivers of our sustenance and growth. By making Ideapreneurs the first priority and empowering them as partners and participants in the company's success, it catalyzes them to take ownership and become responsible for value creation and change, thereby transforming the business to benefit all stakeholders, including customers and shareholders.
We urge Ideapreneurs to create a change in the organization, bring about a revolution and create an eco system that exudes brilliance and superiority in everything they do. Our stakeholder conversations helped us prioritize sustainability actions for redefining the workplace which is illustrated in the materiality matrix.
Employee First, Customer Second Framework
Promoting a Culture of Trust and Transparency
Realizing that customers buy value from employees who are delivering services to them, through Employees First we created an uncontested market space by focusing on empowerment and internal transformation rather than external innovation.
We have initiated a number of programs towards building a culture of trust for enabling the transformation process. All employees are provided with information on our culture, code of conduct, channels for redressal, health and safety norms, and other employee benefit programs.