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Providing customer support through social media channels has become a vital part of any organization’s marketing and communication strategy. Social customer care can act as a springboard for increased sales and brand loyalty. This channel also provides the opportunity to bring to light potential issues by engaging with customers online. Putting in place continuous social media strategy across all agencies which is a key factor for success. Through proven and effective tactics, customized programs and the use of its proprietary Social InteraXions solution, C3i Solutions, an HCL Technologies Company, was able to drive efficiency and control client’s costs while maintaining a high level of quality and ultimately increase consumer engagement. Read on to know more!