A US-based gas station and convenience store chain with the aim to digitally transform store operations, improve in-store user experience & better engage its customers, undertook a multi-year Digital Transformation program. A key element to the Business-aligned transformation program was modernizing the Consumer Identity solution, so as to be able to tie in better with the Loyalty & Rewards Program, Mobile Apps & On-the-go ordering services. The company engaged HCLTech’s IAM Advisory Services to perform a strategic assessment to improve the overall CIAM strategy and deployment road-map