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Optimize and enhance the ecommerce application

Optimize and enhance the ecommerce application

Customer
A leading pan-Asian conglomerate, operates under well-known local brands including supermarkets, hypermarkets), health & beauty stores, convenience stores & home furnishing stores

The Challenge

  • The process of on-line sales was operationally inefficient
  • The system did not accept some of the globally accepted credit cards
  • Inability to cater to the ever-changing and emerging needs of the business and unable to incorporate new e-commerce features.
  • Website was not competitive because of limited functionality
  • The cost of maintaining and supporting the application was high.

HCL’s Solution

Application Optimization:

  • Web pages improved by modifying client side and server side scripts
  • Static pages introduced to improve performance
  • Applications were developed to create static pages automatically.
  • HTML code was checked for any latency.
  • Graphics on individual pages were dealt with and transformed
  • Web Components identified were optimized.

Hardware Up-gradation:

  • The web server was identified as the biggest bottleneck and upgraded to two servers each with dual processors

Value Delivered

  • A Complete E-retail Website (English & Chinese) with options for selecting delivery date and time and different modes of payment
  • A new, fresh and improved look and feel of the website.
  • The time to place an order was brought down from 8 min to less than 1 min.
  • A cost effective application tailor-made for Wellcome chain of stores, giving them a competitive advantage in the retail market.
  • Integration of Wellcome Website with HKMS (a merchandising system) for uploading promotion details.

DOWNLOAD THE SUCCESS STORY

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