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World’s leading restaurant chain moves its world-wide digital initiatives to a global platform to provide value-added services to customers, while lowering time to market and operational costs

World’s leading restaurant chain moves its world-wide digital initiatives to a global platform to provide value-added services to customers, while lowering time to market and operational costs

Client Information

The customer is the world's largest chain of quick service restaurants, serving close to 68 million customers every day in nearly 119 countries. Headquartered in the US, the company began its operations in 1940 and today, has revenue of more than USD 27Bn.

Business Challenges

The customer has a global online presence. The regional sites were maintained by regional creative agencies and marketing teams without consistent brand and user experience. There was no content and creative reuse at a global or regional level, leading to huge operational costs.

HCL Solution

HCL’s skilled consultants understood the customer’s challenges and limitations in creating and maintaining the websites. They leveraged a standardized framework-driven advisory approach to analyze and evaluate the customer’s business objectives and chalk out a roadmap to help them achieve the target state.

The recommendation was migrating the customer’s legacy websites and their customer-facing portal application from Wi-Fi Protected Setup (WPS) to a global integrated marketing environment. This move was duly supported with changes in the processes and governance to allow easy onboarding and roll out of digital initiatives across all regions.

 

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