Customer 360 is a rapid deployment solution for establishing a single view, master data repository that can be used by sales, support and marketing teams to improve customer satisfaction, drive campaigns and cross-sell/up-sell.
Client Needs Met
- Simplifies the ease the flow of information between multiple systems to gain a single, holistic view of the customer
- Standardizes unique and critical attributes of customer records in each system
- Reduces the time to create a single customer record
- Ensures that social data feeds are used consistently by different systems
- Integration of the Big Data database from mongoDB with Informatica or IBM matching engines
- Extendable to include predictive analytics, text analytics and data stewardship