Digital Marketing, Analytics and Experience Services (DMAX)
The HCL Digital Marketing, Analytics and Experience service offering encompasses four fundamental areas: customer experience design, user experience design, digital marketing platform implementation, and marketing analytics and social engagement solutions.
Our core capabilities in strategic consulting include advisory services for customer interaction design, building customer loyalty, digital maturity analysis, digital platform evolution road map, digital platform governance, technology selection and social strategy. User experience design comprises user research, content strategy, persona development, usability analysis, creative design, prototyping, rich Internet applications and customer-journey analysis.
HCL offers extensive experience in digital marketing platform implementations, including transactional delivery platform rollout, multilingual and multi-geo support, web analytics, campaign management, integrations for e-commerce, customer relationship management, enterprise resource planning, and enterprise applications, postproduction support and maintenance. In the area of integrated analytics and optimization, HCL leverages leading tools and technologies to deliver digital, predictive and integrated analytics for optimizing IT and business value.
HCL helps customers navigate the increasingly complex and constantly changing world of digital branding experiences by applying our capabilities to create a solution that fits each organization’s particular needs. The following four integrated solutions are designed to address the integrated needs of our clients to enable the realization of business outcomes through the digital marketing experience,
PURE Brand Experience: Integrated solution to enable enterprises to provide PURE (Personalized, Unified, Real time and Engaging ) experiences along with integrated marketing capability.
Multi-Channel Self Service Experience: Omni-channel self-service solutions enable engaging sales and service experiences that lead to increased loyalty and innovation.
Integrated Marketing and Analytics: Cross-channel customer behavior analysis and insights models.
Digital Marketing and Content Studio: Accelerators, reference architecture and operating model for enabling a shared services centre for large enterprises, thus improving speed to market for multichannel marketing, analytics and experience technologies.