What is Customer Engagement | HCL Technologies

TECHNOLOGY Q&A

Customer Engagement

What is Customer Engagement?

The objective of any organization is to attract and retain customers, and customer engagement is the process of building loyalty. A significant aspect of any business, customer engagement is pivotal for success. It helps establish a unique brand reputation in the market and bolster sales.

With an increasing shift towards a multi-channel approach to customer engagement, using digital technologies to create relevant engagement strategies becomes imperative. Customer engagement further enables companies to gauge customer expectations – an essential element in any business. It helps the organization develop a smooth relationship with customers and helps them know the demands and needs of the customers worldwide. Thus, it can formulate strategies to target more customers and enhance business. An efficient customer engagement plan is advantageous for companies to launch new products.