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Social Intelligence

Social media as an effective 'Business to Consumer' and 'Consumer to Business' communication platform has architected a new channel for the travel industry to:

  • Increase direct ticket sales
  • Decrease distribution costs
  • Build customer intimacy and brand loyalty
  • Promote new product offerings and loyalty offers/ discounts

HCL’s Social Intelligence offerings for the travel industry can help your organization gain a 360-degree view of your customer, by streamlining unstructured digital content into structured information representing the voice of your customer. Our services spectrum includes consulting, implementation, maintenance and support through a pool of specialized consultants skilled in sentiment analysis and rating.

Our end-to-end offerings comprise:

  1. Advanced social analytical tools to gather and categorize digital content
  2. Streamlined processes and methodologies to analyze and understand customer sentiments
  3. Framework for delivering managed services through a global delivery model

Solution Highlights

  • First-hand analysis of consumer preferences and responses
  • Dashboard metrics reporting to provide customer intelligence and enhance decision-making
  • End-to-end social media content analytics as a service
  • Enhanced customer services, brand advocacy, research, and innovation
  • Increased customer loyalty and retention through better understanding of customer sentiments

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We will treat any information you submit with us as confidential. Please read our privacy statement for additional information.