F&A services have evolved from FTE-based transactional services to digitalized services. The trigger for technology innovation and digital transformation is the need for companies to remain competitive, agile, resilient and effective in delivering value to customers, partners and stakeholders during and after COVID-19. However, inadequate knowledge and skills often derail this journey, driving enterprises to seek transformational sourcing options to reimagine finance operations.
This webinar features key leaders of ISG and HCLTech to talk about dynamics fueling the F&A market growth, expanding scope of F&A engagements, evolving talent landscape, and shifting mindsets of enterprises more towards transformation in the post-pandemic era. The need to keep up with competition with next-generation technologies has prompted companies worldwide to focus on building cognitive automation capabilities into their RPA initiatives.
Key topics the speakers will cover:
- BPO industry overview and key trends shaping up the F&A market
- Automation and Cognitive technologies adoption in F&A
- Key takeaways for enterprises to build the F&A organization of the future
Sameer has 20 years of experience working with F500 clients on strategic initiatives across G&A value chain including Digital, Operations, Procurement, Supply Chain, Finance & IT functions. He is an advisor to his clients on new ways of working leveraging industry oriented processes, differentiated & distributed workforce, integrated digital platforms and collaborative ecosystem. In his current role at HCLTech, Sameer leads strategy, solutions and capabilities group for the Digital Process Operations (DPO) unit across all markets, sectors and capability areas. Here, he is responsible for the go to market strategy, practice management, influencer relationships and business consulting functions. Prior to HCLTech, Sameer was a Partner with a large French multinational corporation responsible for Global Banking & Capital Markets Digital Operations business.
Mr. Furlong is a Partner at ISG and has over 25 years of experience in assisting companies transform their general and administrative functions including finance and accounting, human resources, and procurement. He has expertise in formulating strategies and designing alternative service delivery models (Global Business Services, shared services and outsourcing), transforming processes, driving organizational change, and implementing emerging technologies such as advanced analytics, mobile solutions, cognitive computing and cloud based solutions. Mr. Furlong leads ISG’s Business Advisory Services practice and serves on the Americas Leadership team.

Amar is involved in providing research services around RPA to the enterprise clients. His focus is to empower enterprises at various phases on their automation journey with ISG research insights to help develop clear strategies to accomplish best-in-class business results from their automation investments. Additionally, he is the lead analyst for global report and provider briefing notes in the areas of Finance & Accounting Outsourcing and Contact Centers.