Automated testing is now a trending methodology in large part due to the advent of digital transformation. Customer experience has become a key priority for organizations, as digital transformation leads to an increase in direct customer interactions. To keep pace with digital transformation, while also delivering business goals such as shorter time to market, cost efficiency, and quality to market; there needs to be a paradigm shift in the way testing is being looked at. With advancements in Artificial Intelligence, Machine Learning, Cognitive, and Robotic Process Automation solutions, this is the right time to look at testing through the prism of automation.