A modern-day RGM solution shortens the data-to-action time drastically, compared to standalone tools and processes utilized without cross-functional alignment. Furthermore, by leveraging state-of-the-art machine learning algorithms and a big-data processing stack, the modern RGM solutions can curate insights automatically, at scale, and in the most efficient way. An ideal RGM solution offers the right mix of descriptive, diagnostic, predictive, and prescriptive capabilities that enables a CPG organization to quantify the key variables of growth, optimizes these variables, and measures their potential impact on revenue and profits.