Today’s digital transformation era has drastically changed the nature of business-customer relationships. With each digital-led disruption, customer expectations have only increased in the business-to-business (B2B) world. Today, they parallel those expected in the B2C sector. Customer interactions in the B2B domain have become fast, easy, self-service driven, where customers expect sales teams to work hand-in-hand with marketing and provide experiences on par with what they get while interacting with B2C brands. The expectations of B2B customers for personalization and product information now extend into every interaction, causing new challenges for manufacturers and distributors. The B2B companies need to rethink their customer experience strategies to meet the new customer demands and adopt improved platforms, experiences.
This whitepaper outlines the need for hyper-personalization in the B2B world to increase sales, improve customer engagement, drive customer relationships, and build a base of loyal customers.
To learn more, download the whitepaper.