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Research, Development and Engineering Effectiveness

Research, Development and Engineering Effectiveness

Research, Development and Engineering is an area where top dollar is being spent by product companies the world over. At the same time, it is a fact that only a few companies have been able to identify their RD&E returns or the levers that impact the returns the most. Therefore, most of the RD&E investments are “blind” investments.

The concept of RD&E effectiveness is about knowing your global RD&E capabilities and the returns these capabilities can generate. It is about making informed RD&E decisions and directing investments toward areas that can make a large positive difference in the outcome.

The concept is relevant in the global marketplace where RD&E decision makers find it increasingly difficult to gauge the effectiveness of:

  • Globally distributed research and engineering centers
  • Increasingly complex product portfolios
  • Research activities and Innovation initiatives
  • Intangible benefits of RD&E

A structured method that facilitates the estimation of effectiveness can go a long way toward helping product companies align their RD&E spending to obtain sustainable extraordinary returns.

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