Without a question, businesses that use more data from a broader range of sources outperform their rivals and achieve superior business outcomes. Data provides insight into the customers' wants and needs. It will show you where the company's secret threats are. It assists you in finding business opportunities. It can also expose hidden landmines. Data from increasingly diverse sources, which may be scattered through various clouds or even on-premises, may provide insights. Despite the buzz around cloud computing, most companies still retain a considerable amount of their mission-critical data on-premises.

The rest is distributed around a number of clouds, or online storage sites. As a result, it's important to have a hybrid data architecture in place that can efficiently and quickly analyse vast sets of data in real time through on-premises and multiple clouds without needing data movement. A new solution — a hybrid cloud data warehouse — is needed to access all of an organization's data assets, wherever they are.

In this book, you'll learn how a hybrid cloud data warehouse allows you to get a 360-degree view of your customers by allowing you to analyse all of your company data properties, whether they're in the cloud or on-premises.