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Loyalty 2.0 – creating a new conversation with customers

Loyalty 2.0 – creating a new conversation with customers

Do you want to gain insight into how to seize the opportunities and overcome the challenges associated with loyalty activities?

In a world which has changed beyond recognition for retailers wishing to develop real relationships with their customers, HCL, SAP and PwC have combined to produce ‘Loyalty 2.0’ which sets out to examine the evolutionary shift that is needed in loyalty thinking and practice.

In particular it aims to:
  • Examine how the concept of 'loyalty' itself is shifting
  • Highlight the evolving technical concepts and routes which can be considered
  • Demonstrate how customers are changing in motivation and channel behaviour, the responses that are required, and the technical enablement that may be essential.
  • Offer solutions on how retailers can tackle some prevailing and upcoming challenges around managing and controlling data. 

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