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Multi-Channel Integration

Multi-Channel Integration

Time, ease of operations and costs influence business in today's world, and the financial services industry is no exception. Customers in the financial services industry are mature, savvy and technologically better equipped than customers of most other industries. Whether it is the baby boomers, Gen X or Gen Y, the proliferation of the Internet has increased the level of technological awareness and customer expectations. Financial services companies are now embracing multichannel integration (MCI) as a key initiative to acquire, retain and service their customers.

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