Customer Experience Expectations Have Changed, But Have You?

Retailers are witnessing the biggest shift in consumer behavior since retailing began, and the shift is entirely consumer led.

This IDC Retail Insights White Paper explores the importance of providing a compelling customer experience in the competitive omni channel retail environment of today. In partnership with HCLTech, this paper from IDC Retail Insights discusses O3 — a framework defined by IDC Retail Insights — within which to develop such a strategy.