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Measuring Promotion Effectiveness in Times of Increased Consumer Spending

Measuring Promotion Effectiveness in Times of Increased Consumer Spending

Retailers are constantly on the lookout for ideas to make their promotions effective. However, the problem becomes magnified as the overall cost of executing promotions is increasing at a rapid pace while the planned incremental revenue from promotions is reducing steeply. This necessitates a deep understanding of customer expectations, clearly stated intentions and proper Supply chain coordination.

With HCL Promotions Effectiveness framework – optimal balance can be achieved in reducing the total cost of promotions whilst improving ROI from promotions.

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