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Mobility Solutions - An emerging trend in the retail industry

Mobility Solutions - An emerging trend in the retail industry

Abstract

The trends described here are rewriting the competitive rules of retailing and dramatically changing the retail competitive landscape. Early leaders are figuring out how to shape capabilities to their advantage, and are successfully separating themselves from competitors. To avoid being left behind, retailers that are not market leaders must strategize on two or three key areas of focus. Concentrating on building distinctive capabilities will enable companies to continuously develop new ways to attract consumers, deliver on their promises as well as achieve high performance.

Excerpts from the Paper

The HCL Mobility Center of Excellence (CoE) is focused on developing innovative solutions for enterprises on the mobile devices front. The research focuses on several advanced technologies and platforms in the evolving field of mobile technologies. This paper throws light on the evolution of technology in retail and focuses on how the handheld and its applications are creating a paradigm change in the shopping experience. From an efficiency standpoint, mobile-marketing initiatives need little incremental infrastructure, which makes them inexpensive and easy to scale. They can be made incredibly relevant and can drive direct, two-way interaction with the brand. Mobile campaigns that let consumers opt-in are also great for CRM and database building. Furthermore, by going direct to the consumer, mobile campaigns allow brands to have more control over their messaging than traditional in-store displays.

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