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SmartAssist - An end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer's smart phone.

SmartAssist - An end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer's smart phone.

Abstract

Mobile marketing has been increasing in popularity ever since the advent of mobile phones, and has today, become an integral part of corporate strategy.  With  increasing  levels  of adoption  of smartphones and availability of services, consumers are looking at new ways of leveraging smartphone  capabilities  especially  when  it  means  that  they  can  save money. 

SmartAssist is an end-to-end solution that can efficiently manage mobile coupons and redemptions on your smartphone. Based on cutting-edge technology, the solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek user interface that can work on android, iPhone or iPad. An airline can offer rebates or offers through mobile coupons to targeted customers, enabling them to redeem them at their convenience, anytime, anywhere. These rebates or offers can be bar-coded or based on NFC. Customers can  view  and  save these  coupons  according to their interest  onto the smartphone  for later use. The coupons can be  redeemed at any select outlet where the offer is valid for redemption by presenting the coupons stored in the phone.

Excerpts from the Paper

SmartAssist  provides the  opportunity  for  customers with NFC Smart phones to interact with Smart Posters with embedded NFC tags by simply “tapping” or bringing the phone close to the poster to download active coupons, hence bringing alive the latest in customer experience.
 
Location Based Services (LBS) provide information based on the geographical position of the user’s mobile phone. SmartAssist provides a friendly option for a customer to select a stored coupon from the smart phone and seek nearby stores or locations where the coupon can be redeemed. The innovative use of LBS does away with the need to manually search for stores since the application provides store locations if available. Similarly, using LBS, airlines can also push  coupons  related  to  the  stores  closest  to  the  customer’s  current location.

 

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