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Trade promotion management (TPM) is the process of planning and accounting for the funding of events and activities at retail level including brand management.

Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion and predictive analytics to create continuously improving trade promotion strategies and results.
A trade promotion management system (TPMS) is part of the sales performance management system (SPMS) that offers CPG companies.
Containerization has emerged as a billion-dollar sub-vertical of the IT industry. But as adoption skyrockets, so too are container cyberattacks rising. Container security is now a critical issue.
Digital transformation is the recent trend in healthcare space, where people have started leveraging digital assets. It is the process of introducing digital technologies in all aspects of healthcare business.
The benefits of IoT technology vary per the implementation ecosystem, and the extent of the advanced IoT devices used. Below are a few benefits of IoT solutions across industries.
Digital workplace tools improve employee experiences, enhance their productivity and utilization, equipping them to work from anywhere, any device, anytime, across geographies and allowing them to connect.
Sustainability focused service and solution suite helping advance towards net zero goals and control Scope 1,2 and 3 emissions across sustainable IT, Products, Supply chain and operations and Finance.
Point of Sale (or POS in its abbreviated form) is the phrase used to refer to the point—or location—where a sales transaction takes place, such as a checkout line or retail counter.
POS systems operate on some form of computer with a large display unit, allowing the retailers to essentially run their entire business on one small device.
Multi-channel means retailers are using various platforms to get in touch with the customers’ needs. Mobile apps, websites, SMS, phone hotlines, and in-store services are the usual communication channels a business taps into.

Oracle ERP (Enterprise Resource Planning) Cloud is an cloud based end-to-end Software as a service (SaaS) suite that manages enterprise functions including accounting, financial management, project ma