HCL Technologies Launches All Access Media Marketplace Platform to Streamline Content Creation and Deliver Seamless User Experience | HCLTech
Press Release

HCL Technologies Launches All Access Media Marketplace Platform to Streamline Content Creation and Deliver Seamless User Experience

Published Date
5 min. read
Published Date
5 min. read

Company Leveraging Collaboration with Microsoft and CoreSite to Deliver New Technology and Vision of MovieLabs 2030

NEW YORK – April 27, 2022 – HCL Technologies (HCL), a leading global technology company with deep expertise in the media and entertainment (M&E) industry, today launched a new product at NAB Las Vegas that will streamline the pre-production, production and post-production processes of content creation and distribution. HCL’s All Access Media Marketplace Platform is being developed in coordination with Microsoft and CoreSite, an American Tower Corporation company (“CoreSite”) to solve the pain points faced by many media creators related to workflow development, applications and vendor discovery.

The platform will enable media creators to build workflows in HCL Workflow Creator (the core application of All Access Media Marketplace), leveraging MovieLabs Visual Language and enabling them to acquire the best vendor quotes. The HCL Workflow Creator will serve as the human-to-machine interface, helping in developing software-defined workflows and providing a secure movement of digital assets from studio/set through telcos and carriers to private data centers, co-location providers, SaaS cloud-based tools and hyperscalers.

Microsoft 365 will streamline communication between content creators and service providers while Azure Cloud and its cybersecurity engineers facilitate All Access’s alignment with MovieLabs 2030 Vision. CoreSite’s interconnection services, including the Any 2 Exchange® and Open Cloud Exchange®, enable All Access users to rapidly create secure, low latency software-defined networks. CoreSite data centers are major media and entertainment hubs and support a robust ecosystem of content suppliers, studios and cloud providers, which optimizes content production, distribution and the digital supply chain.

In the future, the platform will have an integrated secure e-commerce backend, leveraging HCL’s own suite of digital experience and commerce software products, further simplifying transactions across the media lifecycle. In addition, major studios, independent production companies, ad agencies and corporate video producers will be able to securely leverage the global resources in All Access through HCL’s cybersecurity practice. This functionality will be enabled through HCL’s Zero Trust Security Framework and suggested Common Security Architecture for Production of MovieLabs 2030.

“Our deep M&E industry expertise – combined with our proven track record of developing and transforming digital solutions – uniquely positioned HCL to develop the All Access Media Marketplace,” said Anil Ganjoo, Chief Growth Officer, Americas, TMT and RCPG Industries, HCLTechnologies. “We’re happy to embrace the MovieLabs 2030 Vision and believe our expertise in this space will ultimately enhance the overall quality and ease of operations across the content creation lifecycle.” 

“The addition of HCL Technologies to our partner ecosystem enhances the services and solutions that we offer the media and entertainment industry,” said Brian Eichman, Vice President Business Development and Solution Architecture at CoreSite. “With content development platforms like All Access, media creators can optimize their digital supply chain, improving performance, enhancing security, and reducing total cost of ownership.”

“The integration of HCL’s All Access Media Marketplace with Microsoft Outlook & Teams is a great way to facilitate B2B communication between Content Originators and Media Services companies for discovery and acquiring quotes. We look forward to enhancing this platform with the scale & applications available on Azure,” said Simon Crownshaw, Worldwide Media and Entertainment Strategy Director at Microsoft Corp.

About HCL Technologies 

HCL Technologies (HCL) empowers global enterprises with technology for the next decade, today. HCL’s Mode 1-2-3 strategy, based on its deep-domain industry expertise, customer-centricity and entrepreneurial culture of Ideapreneurship™, enables businesses to transform into next-gen enterprises.

HCL offers its services and products through three business units: IT and Business Services (ITBS), Engineering and R&D Services (ERS) and Products & Platforms (P&P). ITBS enables global enterprises to transform their businesses through offerings in the areas of applications, infrastructure, digital process operations and next generational digital transformation solutions. ERS offers engineering services and solutions in all aspects of product development and platform engineering. P&P provides modernized software products to global clients for their technology and industry specific requirements. Through its cutting-edge co-innovation labs, global delivery capabilities and broad global network, HCL delivers holistic services in various industry verticals, categorized as Financial Services, Manufacturing, Technology & Services, Telecom & Media, Retail & CPG, Life Sciences & Healthcare and Public Services.

As a leading global technology company, HCL takes pride in its diversity, social responsibility, sustainability and education initiatives. For the 12 months ended March 31, 2022, HCL had consolidated revenue of US$11.48 billion. Its nearly 209,000 ideapreneurs operate out of 52 countries.

For more information, visit www.hcltech.com

Forward–looking Statement

Certain statements in this release are forward-looking statements, which involve a number of risks, uncertainties, assumptions and other factors that could cause actual results to differ materially from those in such forward-looking statements. All statements, other than statements of historical fact are statements that could be deemed forward looking statements, including but not limited to the statements containing the words 'planned', 'expects', 'believes', 'strategy', 'opportunity', 'anticipates', 'hopes' or other similar words. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding impact of pending regulatory proceedings, fluctuations in earnings, our ability to manage growth, intense competition in IT services, Business Process Outsourcing and consulting services including those factors which may affect our cost advantage, wage increases in India, customer acceptances of our services, products and fee structures, our ability to attract and retain highly skilled professionals, our ability to integrate acquired assets in a cost effective and timely manner, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, the success of our brand development efforts, liability for damages on our service contracts, the success of the companies / entities in which we have made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property, other risks, uncertainties and general economic conditions affecting our industry. There can be no assurance that the forward-looking statements made herein will prove to be accurate, and issuance of such forward looking statements should not be regarded as a representation by the Company or any other person that the objective and plans of the Company will be achieved. All forward-looking statements made herein are based on information presently available to the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

For further details, please contact:

HCL Technologies

Meenakshi Benjwal, Americas


Elka Ghudial, EMEA


Devneeta Pahuja, India and APAC


Contact Us


Ashutosh Sharma


Meenakshi Benjwal


Elka Ghudial


James Galvin


Siddhartha Bhatnagar

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