A US-based mobile phone operator company serving directly to its customers through means of various brands and plans was facing challenges with a poor, inconsistent brand and user experience across its many e-commerce channels. It turned to HCLTech for an improved and personalized customer experience to improve brand messaging and overall growth in the company's customer base. HCLTech as a transformation partner, led the journey for the client toward a customer-centric organization. By using the capabilities of its decade-long partnership with Adobe, HCLTech could deliver improvements across respective challenges aided by different products under the Adobe suite.