To meet growing market demands, the company launched a new division focused on Video-on-Demand (VOD) services. This was done to aggregate an ever-growing amount of content, enrich metadata, transcode and manage the lifecycle of each asset — all while adding minimal impact on the current business, financially and operationally. They were not only trying to keep their current business model but also to improve efficiency and minimize human errors. In a siloed, manual (or semi-scripted) environment, it is easy to lose a massive amount of metadata that needs to be input, managed and output in different formats to different types of distribution platforms. However, this is crucial for operators, as mis-tagged content can quickly become a major reason for missed revenue. One last major challenge was to unify their content metadata, between their VOD library and Internet Protocol Television (IPTV), to reduce the time-to-market by eliminating the need to create Electronic Programming Guide (EPG) data from scratch when most information is already available in the VOD database.

Implement a solution that automates workflows, enriches metadata and integrates VOD and IPTV operations, enabling faster time-to-market, improved efficiency and scalability without disrupting existing business processes.

HCLTech Media Workflow Manager was introduced as an integrated digital asset management platform with open architecture. Key features included:

The company is looking at AI to enhance the quality of the service offered, starting from the Electronic Program Guide (EPG). AI can revolutionize EPG management by not only automatically checking and correcting inconsistencies in program data, ensuring a consistent format and style and intelligently filling in missing metadata through content analysis and inference, but also by enabling the automatic creation of EPGs. The result is a cleaner, more accurate guide that enhances operational efficiency and delivers a superior user experience.