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NAB Show 2026

Overview

The media and entertainment industry is rapidly shifting from traditional broadcasting to AI-powered, cloud-native and interactive platforms. Content creation, distribution and monetization are becoming faster, smarter and more personalized, while audiences increasingly expect immersive, real-time experiences.

As fragmentation grows and revenue models evolve, media enterprises must adopt unified, data-driven platforms that seamlessly connect content, intelligence and monetization - at speed and scale.

HCLTech is powering the next era of Media, Entertainment and Broadcasting by helping organizations modernize their technology core without disrupting production, driving efficiency, agility and new revenue opportunities.

With deep industry expertise and global scale, HCLTech supports leading media enterprises through:

  • Partnerships with 3 of the world’s largest film studios and 4 out of 5 major film studios in North America
  • Serving 7 out of 10 publishing and education companies in North America
  • Supporting 5 out of 10 gaming, lottery and casino companies in North America
  • A global team of 10,000+ media & entertainment professionals
  • 15+ innovation labs driving next-generation solutions
  • Proven outcomes across faster time-to-market, lower cost-to-serve and scalable growth

As OTT fragmentation accelerates and FAST/AVOD models expand, legacy systems can no longer keep pace.

Join HCLTech at NAB Show 2026 to explore how to reduce costs, maximize efficiency and accelerate revenue impact.

Experience the Next Era of Media, Entertainment and Broadcast at NAB 2026

Break silos, scale faster and unlock new revenue models at significantly lower operational cost. We’re focused on empowering teams to move with greater agility, accelerate innovation and create seamless pathways to long‑term growth. By connecting capabilities that were once fragmented, organizations can drive transformation with clarity and confidence.

As you explore what’s possible, we invite you to meet with us in person - Visit our hospitality suite W1072HS in the West Hall and the ATSC booth C1655 in the Central Hall.

Together, we can shape strategies that streamline operations, expand opportunity and fuel the next generation of business impact.

AI-powered Broadcast Core and automation platforms to streamline operations 

RevenueGuard AI and Media IQ to eliminate revenue leakage and optimize performance 

Modern supply chain transformation across OTT, FAST and broadcast 

Ateliere MOTION + HCLTech AI Force

A unified AI-driven operating system across ingest, QC, metadata, packaging, delivery and monetization 

Award and Recognitions

News

HCLTech's network solution wins the 2025 NBA Show’s Product of the Year award

For the third consecutive year, HCLTech wins this award, recognizing its ATSC 3.0 Broadcast Core Network for excellence in cloud computing

HCLTech's network solution wins the 2025 NBA Show’s Product of the Year award

Theater Sessions

1:00 PM PT ATSC Booth Theater – Central Hall (C1655)

From Station-centric to Cloud-centric

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From Station-centric to Cloud-centric

Overview

Learn how broadcasters are shifting to cloud-centric models and unlocking value through observability, orchestration, high availability and disaster recovery at scale.

Speakers

Atheer Sabti, HCLTech

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11:00 AM PT, Tech Theater – West Hall

HCLTech and Globo: Scalable Broadcast Core vision

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HCLTech and Globo: Scalable Broadcast Core vision

Overview

Explore how leading broadcasters are redesigning operating models with Globo’s centralized core architecture as a real-world example of scaling broadcast workflows efficiently.

Speakers

Jonas Ribeiro, Globo

Atheer Sabti, HCLTech

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Featured Solutions at NAB 2026

Our demo zone will showcase innovative AI powered solutions focused on increasing operational efficiency thereby powering the next era of media, entertainment and broadcasting.

EPG management assistant

AI-powered precision for error-free scheduling through automated validation and conflict detection.

Next-gen Contact Center and Vernacular AI

Reimagine audience engagement with AI-driven, multilingual, omnichannel customer experiences.

Emergency alert generation

AI-powered orchestration for real-time, geo-targeted alerts to enhance public safety and compliance.

RevenueGuard AI (contract-to-cash)

Protect revenue with continuous monitoring, anomaly detection and predictive reconciliation.

Social TV – UGC discovery and editing

Turn user-generated content into broadcast-ready clips—instantly and at scale.

Media IQ

Transform archives into AI-enriched, searchable and monetizable content ecosystems.

Reliable and inclusive education

Enable learning through broadcast datacasting—enhanced with AI-driven accessibility features.

Content Vault (content monetization platform)

Centralize, govern and monetize content with a secure, AI-ready asset ecosystem.

FactPulse

AI-powered fact verification platform that analyzes user‑generated video content to detect manipulation, misinformation and deliver real‑time credibility scores.

Visit HCLTech

Visit our hospitality suite W1072HS in the West Hall and the ATSC booth C1655 in the Central Hall 
Connect with our experts to explore how you can transform operations, reduce costs and unlock new revenue streams.

Schedule a meeting

Our Team at NAB 2026

Meet our leaders and experts:

Luke McDonald
Luke McDonald

HCLTech

Rajesh Kachroo
Rajesh Kachroo

HCLTech

 
Paolo Ceccherini
Paolo Ceccherini

HCLTech

 
Kalyan Chatrathi
Kalyan Chatrathi

HCLTech

 
Denise Willsey
Denise Willsey

HCLTech

 
Nitin Maheshwari
Nitin Maheshwari

HCLTech

 
Greg Frey
Greg Frey

HCLTech

 
Atheer Sabti
Atheer Sabti

HCLTech

 

Schedule a Meeting

TMT Medien und Unterhaltung Event NAB Show 2026