Organizations are investing a lot to give customer an omni-channel experience to cater to Customer's ever increasing demand for convenience and control. Organizations are focusing more on implementing customer centric technology and improving business processes, but are lacking in adapting the back-end supply chain leading to inefficiencies, and increasing costs. In this supply-demand balancing act, demand planning and forecasting is one key area that requires continuous improvisation and adaptation to be in alignment with evolving omni-channel fulfillment strategies. In an omni-channel environment, a customer can purchase a service or merchandise and can get fulfilled from any channel. This means, demand forecasting needs to be multi-dimensional, including how the product was bought / purchased, how the product was sourced and how the demand was fulfilled.

This whitepaper encapsulates all three dimensions to come up with a simplified, yet effective methodology for Omni-channel demand planning and forecasting.