Adobe Summit 2026 – Transforming TX with AI

Connecting Ecosystems for an AI-Driven Total Experience

Overview

With over 15 years of innovation alongside Adobe, HCLTech proudly stands as an Adobe Platinum Partner, building intelligent experiences that supercharge your brand.

Leveraging expertise across Adobe’s versatile products, we have created data-driven and AI-powered offerings that enhance Total Experience for all. Our Agentic AI capabilities help automate the end-to-end experience orchestration from ideation to launch, with always-on human-in-the-loop governance.

Together, HCLTech and Adobe are guiding businesses toward the next frontier of digital experience while delivering impactful solutions that resonate with every customer, employee and user.

HCLTech at Adobe Summit 2026

Inside Our Session at Adobe Summit 2026

Designing Total Experience for an Outcome-driven World Shaped by Agentic AI

The session explored how organizations can design intelligent experiences by embedding AI across customer, employee and digital journeys. By infusing AI into how experiences are conceived, created and delivered, enterprises can evolve from static, linear journeys to adaptive systems that respond in real time. Attendees gained a strategic view of how AI-powered, total experience-led transformation can unlock speed, scale and precision while driving sustainable, measurable growth.

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Surajit Dutta

Director, Digital Marketing Engineering, US Foods

Nish Trivedi

Senior Vice President, Digital Business Services, HCLTech

Virender Singh

Vice President, Digital Business Services, HCLTech

Intelligent Experience Orchestration

Transform fragmented marketing operations into seamless connected experiences through coordinated AI agents and governed workflows with human-in-the-loop oversight, enabling end-to-end marketing journey orchestration from ideation to launch.

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3x-5x

Faster time to market

40%-50%

Improvement in efficiency

30%-35%

Leaner operations

Our Solutions

Client Testimonial

HCLTech has been a trusted partner in strengthening our software delivery capabilities and supporting our Adobe ecosystem as our enterprise undergoes digital transformation."

Paul Villanova

System Director, Consumer Product & Engineering, CommonSpirit Health

Total Experience

Today, delivering experiences that resonate on a personal level is not just desired — it's expected. Businesses are adapting to a major shift in expectations, with 67% of industry leaders leveraging GenAI to gain real-time insights from knowledge databases and deliver personalized, scalable experiences. As a result, embracing Total Experience has become a competitive necessity to stay ahead in this evolving landscape.

HCLTech's TX Maturity Assessment empowers organizations to gain deep insights into their capabilities and chart a transformative path toward experience centricity without bounds. Don't let your potential go untapped.

Learn more Elevate your TX strategy

#ConversationFromSummit

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Rethinking the MarTech Stack in the AI Era

Chris Reeder, Sr. Director, Marketing Technology, Microsoft and Joe Mele, GM – eCommerce, Digital Direct Sales, Microsoft, in conversation with Tribhuwan Kumar, Client Partner at HCLTech shares insights from Adobe Summit 2026 on how AI is revealing gaps in data, processes and stack design, driving a shift toward simpler, outcome-driven marketing models.

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Rethinking the MarTech Stack in the AI Era

Fixing fragmented data, complex MarTech stacks and execution foundations for AI success

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Chris Reeder, Sr. Director, Marketing Technology, Microsoft and Joe Mele, GM – eCommerce, Digital Direct Sales, Microsoft, in conversation with Tribhuwan Kumar, Client Partner at HCLTech shares insights from Adobe Summit 2026 on how AI is revealing gaps in data, processes and stack design, driving a shift toward simpler, outcome-driven marketing models.

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Rebuilding the experience value chain with Agentic AI

Orchestrating real-time experiences by connecting systems, signals and journeys across the value chain

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Virender Singh, Vice President at HCLTech, shares insights from Adobe Summit 2026, exploring how Agentic AI is enabling context-aware, interoperable systems that drive real-time personalization and end-to-end experience orchestration.

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Rewiring the Commerce Value Chain with Agentic AI

Embedding Agentic AI into key decision points to enable smarter, faster and more effective commerce execution.

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Taranjeet Khanuja, Associate Vice President at HCLTech, shares insights from Adobe Summit 2026, highlighting how Agentic AI is transforming fragmented commerce ecosystems into connected, adaptive and outcome-driven experiences.