Stories from #AdobeSummit
The HCLTech Booth at #AdobeSummit2023 – US and EMEA Edition
Scroll through our booth photos from Las Vegas and London. Our booths were a hub of activity with live sessions, real-time metaverse experience, and more!
Breakout Session with AkzoNobel
Maximising Business Value with an Integrated CX Value Chain transformation
Maximising business value through an integrated CX value chain transformation refers to the process of enhancing customer experience by streamlining all business functions involved in delivering products or services to customers. By integrating the CX value chain, businesses can optimise their operations, reduce costs and improve customer satisfaction. So, if you're looking to take your business to the next level, remember this: an integrated CX Value Chain Transformation is the key. Join our session with AkzoNobel to learn more.
Date: Friday, June 9, 2023
Time: 11:30 a.m. to 12:00 p.m. BST
Register for HCLTech’s Theater Session
Delve deeper with HCLTech's Theater Session at Adobe summit 2023
Evolving customer behavior - The need for data and personalization
In today’s increasingly competitive marketplace, delivering contextual customer experiences through an understanding of customer data is a must for every marketer. Marketers must grasp how advances in technology, data, and analytics can enable them to create more personalized customer journeys and human experience across moments, channels, and buying stages.
Date: March 20, 2023
Time: X:XX pm XXX
Venue: Theater 2
Register for HCLTech's Breakout Session
Delve into the potential of customer experiences with us at Adobe Summit 2023
Supercharge CX With Data-Driven Transformation
Data-driven transformation is becoming increasingly important in customer experience as businesses seek ways to provide more personalized experiences to their customers. Data-driven transformation enables businesses to gain valuable insights into customer preferences, behaviors and needs to create personalized experiences and optimize CX strategies. By leveraging data to drive CX transformation, businesses can improve customer loyalty and retention, drive revenue, and increase customer satisfaction.
Date: March 21, 2023
Time: 2.30 p.m. (PDT)
AVP, Digital Business Services,
PenFed Credit Union
CMO, PenFed Credit Union
Register for HCLTech's Breakout Session with PenFed Credit Union
Supercharge CX with Data-Driven Transformation
Data-driven transformation is becoming increasingly important for enterprises looking to provide personalized customer experiences. It enables businesses to gain valuable insights into customer preferences, behaviors and needs to create customized experiences and optimized CX strategies. Learn how you can leverage data to drive seamless customer experience transformation.
Date: March 21, 2023
Time: 4.00 p.m. (PDT)
HCLTech's Breakout Session with PenFed Credit Union At Adobe Summit 2023
Supercharging CX with Data-driven transformation
Speakers: Gaurav Bhatia, CMO, PenFed Credit Union, Scott Miller and Kapil Tyagi, Digital Business Service leaders, HCLTech
Gone are the days when customer experience meant “speak to the customer and provide”. We are in the digital age now and data is the key to providing exceptional experiences, which leads to customers becoming an organizations’ biggest brand ambassadors.
At HCLTech’s exclusive session at Adobe Summit, three leaders highlighted the crucial role of customer experience in building a brand.
Brands are built on experiences fed by data and omnichannel platforms. All individuals in the ecosystem, including employees, customers and partners, must be considered with channel adaptability and people-centricity. With value chains across industries being reimagined, the consistent themes of CX, engagement transformation, leveraging data and insights and cloud adoption are at the forefront of transformation. Data that has been collected for years can now be feasibly used to deliver a connected experience.
The end goal is to foster loyalty and create brand loyalists through a connected journey that knows customer needs before they do. A multidimensional approach is required that is human-centric, value chain-aligned and data-driven.
To deliver a connected experience, marketing teams must be tech-savvy and have a foundation that is not limited to a system of experience. Personalized, tailored marketing should be member-focused, and data should be leveraged across channels.
The discussion concluded with the importance of delivering a contextualized experience across journeys with a unified customer profile. Converged operating models are necessary to provide marketers with the agility to deliver experiences in today's hyper-connected world.
- Customer Data
Crafting creative commerce experience for D2C and B2B with HCLTech X Adobe
Revolutionizing commerce experiences with HCLTech X Adobe’s latest solution
Carving seamless E-commerce journey with HCLTech’s Commerce-as-a-Service offering
HCLTech's ADvantage Commerce as a Service ready to revolutionize e-commerce journeys
Building personalized experiences across customers’ digital journeys
An efficient solution for automating development and creating memorable marketing experiences
HCLTech X Adobe unite to reduce time-to-market, optimize cost and reduce marketing activation effort
A robust and scalable network meeting all marketing operations requirements while improving efficiency and cost
Realign and reduce gaps between designers and developers
Enhance productivity of your teams with easy automation
Creating connected ecosystems for a seamless customer experience
A solution that helps leverage and unite the sales and marketing teams to provide your customers with an unparalled experience
Customer Data & Insights
Smoother customer journey with customer 360 degree view
Our data-driven experience framework brings together data and provides insights to faciliate exceptional experiences at all customer touchpoints
The path to personalization at scale
Data-driven customer journey is a must for personalization
Step into the world of HCLTech Metafinity
Transcend into the world of metaverse with our unique proposition
Simplify customer engagement with HCLTech and Adobe-enabled platform
Engagement and enablement solutions for life sciences enterprises
Leverage cloud-based infrastructure to enable data-driven personalization
Enhancing customer experience for financial sectors with personalization and efficiency
Transform every retailer’s customer engagement experience with our scalable solution
Automate marketing initiatives and implement them efficiently for retail enterprises to make your customer engagement more meaningful
Integrated experience solution to drive engagement and enablement
Provide a holistic customer experience with this personalized, collaborative omni-channel and commerce enabled solution
Featured Case Studies
Our Leaders at Adobe Summit
Chief Marketing Officer, HCLTech
EVP, Digital Business Services, HCLTech
EVP, Digital Consulting, HCLTech
SVP, Digital Consulting, HCLTech
SVP, Digital Business Services, HCLTech
Vice President, Digital Business Services, HCLTech
AVP, Digital Business Services, HCLTech
AVP, Digital Experience Platforms, HCLTech