Overview
With over 17 years of innovation alongside Adobe, HCLTech proudly stands as an Adobe Platinum Partner. Harnessing expertise across Adobe’s versatile products, we have created data-driven and GenAI powered solutions that enhance Total Experience for all. The Advantage Experience suite of solutions, a beacon in our expansive solutions portfolio, has guided over 200 customers through a reimagined universe of experiential journeys.
Together, HCLTech and Adobe are guiding businesses toward the next frontier of digital experience while delivering impactful solutions that resonate with every customer, employee and user.
HCLTech at Adobe Summit 2025
Watch highlights from Adobe Summit 2025
Leadership Perspectives: How AI is Powering the Total Experience Revolution
How will GenAI and Agentic AI revolutionize customer support, marketing automation and total experience delivery? Tune in as HCLTech leaders share insights on how AI is accelerating ideation-to-launch, enabling hyper-personalized experiences and reshaping enterprise strategies across the globe.
Playing now
Leadership Perspectives: How AI is Powering the Total Experience Revolution
Adobe Summit 2025 | Expert Interview Panel
How will GenAI and Agentic AI revolutionize customer support, marketing automation and total experience delivery? Tune in as HCLTech leaders share insights on how AI is accelerating ideation-to-launch, enabling hyper-personalized experiences and reshaping enterprise strategies across the globe.
Playing now
Summit Insights: GenAI and Agentic AI Are Reshaping Enterprise Acceleration
Adobe Summit 2025 | Expert Interview Panel
Sadagopan S, Global Head of Commercial Apps and SaaS at HCLTech, unpacks how GenAI and Agentic AI are driving a new era of enterprise agility—reducing time-to-market and amplifying impact. As Adobe’s ecosystem evolves, we are helping clients extract more differentiated value, faster and at scale.
Playing now
Summit Insights: Driving Next-Gen Marketing with Agentic AI and Adobe
Adobe Summit 2025 | Expert Interview Panel
Virender Singh, Vice President at HCLTech, shares insights from Adobe Summit 2025—spotlighting how generative and Agentic AI are redefining marketing automation, Adobe Experience Cloud capabilities and personalized customer journeys at scale.
Playing now
Summit Insights: Delivering Seamless Experiences with AI Force and Agentic AI
Adobe Summit 2025 | Expert Interview Panel
Kapil Tyagi, Vice President at HCLTech, explains the shift from data-driven discussions to AI-driven execution. Learn how AI Force helps enterprises scale Total Experience by orchestrating seamless, intelligent campaigns across devices and platforms—faster than ever.
Playing now
Summit Insights: Elevating Customer Experience with GenAI-Powered Precision
Adobe Summit 2025 | Expert Interview Panel
From focused customer needs to AI-enabled self-service, Shilpa Sood, Operations Director at HCLTech, highlights how GenAI is driving a new era of personalized customer experiences—helping businesses stay ahead with intelligent, scalable support solutions.
Our Solutions
- Elevated
Commerce - GenAI
for Marketing - Enhanced
Experience - Connected
Marketing - Customer Data
& Insights - Scaling
Innovation - Industry
Solution
Elevated Commerce
Solution Brochure
Crafting creative commerce experience for D2C and B2B with HCLTech X Adobe
Revolutionizing commerce experiences with HCLTech X Adobe’s latest solution
Solution Brochure
Carving seamless E-commerce journey with HCLTech’s Commerce-as-a-Service offering
HCLTech's ADvantage Commerce as a Service ready to revolutionize e-commerce journeys
Solution Brochure
Delivering omnichannel, data-driven and personalized buying experiences at scale
Innovative framework by HCLTech X Adobe integrates many digital touch points to provide a creative solution for customers on their journey
GenAI for Marketing
Solution Brochure
Content Assist
Content Assist helps marketers create consistent, impactful content with AI, offering efficiency across multiple channels while maintaining brand voice and engagement.
Solution Brochure
Conversational Analytics
Conversational Analytics enhances marketing through data analytics, personalized content and code generation. It simplifies data, offering insights and strategies for improved outcomes.
Solution Brochure
Meta Human AI
Meta Human is an AI digital assistant revolutionizing customer engagement by offering 24/7 personalized support. It enhances user experience, improves efficiency and streamlines business operations.
Solution Brochure
Advantage Experience
HCLTech’s Advantage Experience redefines customer engagement by integrating GenAI to streamline operations, personalize interactions and enhance platform efficiency for Total Experience.
Enhanced Experience
Solution Brochure
Building personalized experiences across customers’ digital journeys
An efficient solution for automating development and creating memorable marketing experiences
Solution Brochure
HCLTech X Adobe unite to reduce time-to-market, optimize cost and reduce marketing activation effort
A robust and scalable network meeting all marketing operations requirements while improving efficiency and cost
Whitepaper
Unleash customer experience at scale
In today’s hyper-competitive and customer-centric world, getting the digital experience platform right is imperative
Connected Marketing
Solution Brochure
Realign and reduce gaps between designers and developers
Enhance productivity of your teams with easy automation
Solution Brochure
Creating connected ecosystems for a seamless customer experience
A solution that helps leverage and unite the sales and marketing teams to provide your customers with an unparalled experience
Whitepaper
Empower digital marketing engagement with HCLTech
A framework that addresses the needs of our customers around scaling digital marketing implementations to facilitate global brand consistency, reusability, and agility.
Customer Data & Insights
Solution Brochure
Smoother customer journey with customer 360 degree view
Our data-driven experience framework brings together data and provides insights to faciliate exceptional experiences at all customer touchpoints
Whitepaper
The path to personalization at scale
Data-driven customer journey is a must for personalization
Whitepaper
AI-assisted content management, the future of content
The role of AI and machine learning technologies in content management is rapidly evolving. Discover real-world use cases and business value of these technologies.
Scaling Innovation
Whitepaper
Deep dive into the virtureal world of Metaverse
An overview of the metaverse technology, business drivers, early adopting industry segments, and the foreseeable challenges in its adoption to mainstream business
Industry Solution
Life Sciences and Healthcare Brochure
Simplify customer engagement with HCLTech and Adobe-enabled platform
Engagement and enablement solutions for life sciences enterprises
Financial Services Brochure
Enhancing customer experience for financial sectors
Leverage cloud-based infrastructure to enable data-driven personalization with HCLTech
Retail Brochure
Transform every retailer’s customer engagement experience with our scalable solution
Automate marketing initiatives and implement them efficiently for retail enterprises to make your customer engagement more meaningful
HiTech & Manufacturing Brochure
Integrated experience solution to drive engagement and enablement
Provide a holistic customer experience with this personalized, collaborative omni-channel and commerce enabled solution
Travel Brochure
HCLTech's solution puts you leaps ahead of the competition with differentiated experiences
Provide your customers with a seamless and differentiated end-to-end user journey
Our Distinctive Approach
Our Advantage Experience powered by GenAI will seamlessly integrate GenAI across your customer journey, connecting experiences, streamlining processes and leveraging powerful platforms for unprecedented engagement and business growth.
Our human-centric approach delivers personalized, omnichannel experiences that drive customer loyalty and maximize ROI. From content creation to data analytics, we empower your business with the tools and strategies needed to thrive in today's dynamic market.
Total Experience
Experience AI for next-gen user experiences
Intelligent marketing operations
AI-driven marketing operations for faster rollouts and activations
Platform efficiencies
Building smart platforms efficiently to enable end-to-end experiences
Total Experience
Today, delivering experiences that resonate on a personal level is not just desired — it's expected. Businesses are adapting to a major shift in expectations, with 67% of industry leaders leveraging GenAI to gain real-time insights from knowledge databases and deliver personalized, scalable experiences. As a result, embracing Total Experience has become a competitive necessity to stay ahead in this evolving landscape.
HCLTech's TX Maturity Assessment empowers organizations to gain deep insights into their capabilities and chart a transformative path toward experience centricity without bounds. Don't let your potential go untapped.
Customer Perspectives
Featured Case Studies
Case study
Delivering an adaptable, extensible and expandable e-commerce platform
HCLTech and Adobe partnered with a US goods company to enhance e-commerce, addressing over 70 customer pain points and upgrading to a superior omnichannel experience
Case study
Providing seamless user experience for a hard disk manufacturer
HCLTech leverages Adobe to deliver stellar growth by enabling collaboration
Case study
Unified global engagement for a leading bank in Australia
We created global engagement platform and marketing automation using Adobe cloud experience suite
Case study
Driving best in class customer experience for an European electric utility company
How HCLTech leveraged Adobe Experience Cloud to deliver a boost in sales
Case study
Delighting an American mobile phone provider with seamless CX
HCLTech defined and implemented a break through transformation journey for a customer-centric organization
Case study
Optimizing business processes and enhancing performance
HCLTech delivers impactful business results for an American cloud storage organization
Case study
Driving customer-first digital transformation for an American multinational software company
We augmented global web operations and professional service capabilities for client
Case study
Setting up growth trajectory for an American manufacturing company
HCLTech defines future-ready omnichannel platform and roadmap for transformation
Case study
Accelerated growth with HCLTech and Adobe partnership
Enhanced organization-wide business processes for a global chemical company
Case study
Delivering an adaptable, extensible and expandable e-commerce platform
HCLTech and Adobe drive remarkable transformation for a leading consumer goods company
Case study
Digital transformation program execution for world's top law firm
We defined marketing content delivery platform and roadmap for transformation journey
HCLTech Breakout Session at #AdobeSummit2025
Driving Martech Innovation: The Role of GenAI in Digital Marketing
GenAI is not just disrupting marketing, IT and customer experiences—it's reshaping them entirely. Is your organization ready? In the session, we drew from our extensive experience in digital transformation and uncovered how GenAI is revolutionizing digital marketing and commerce, driving intelligent automation, seamless workflows along with immersive experiences. We explored how GenAI is reshaping industries and discussed the latest trends and future applications of GenAI in marketing, platforms and design.
Featuring
- Sadagopan S, Executive Vice President, Commercial Apps and SaaS, Digital Business, HCLTech
- Shilpa Sood, Operations Director, Commercial Apps and SaaS, Digital Business, HCLTech
Stories from #AdobeSummit
Article |
Crafting compelling brand stories with GenAI
Article |
Agentic AI: Setting a new paradigm in customer experience
Video |
In conversation with Ranjith Chalasani, Senior Director, Data and Analytics, Office Depot
Video |
In conversation with Philip Leach, IT Partner for Marketing, CommonSpirit Health
Video |
In conversation with Lance Miller, Engineering Manager, CommonSpirit Health
Video |
In conversation with Sadagopan Singam, Executive Vice President, Global Head of SaaS & Commercial Applications, Digital Business Services, HCLTech
Video |
In conversation with Virender Singh, Associate Vice President, Digital Experience Platform, Digital Business Services, HCLTech
Video |
In conversation with Kapil Tyagi, Associate Vice President, Digital Business Services, HCLTech
Video |
In conversation with Hannah Byrne, Senior Vice President, Digital Business Services, HCLTech
Video |
In conversation with Dan MacAvoy, Vice President, Digital Marketing, HCLTech
Article |
The rise of Total Experience in financial services
Article |
The future of marketing: Blurring the lines between physical and digital
Article |
Navigating tomorrow: AI's impact on CMOs and brand evolution
Article |
Total Experience and AI: A winning formula
Article |
People-centricity: The epicenter of Total Experience
Article |
How Total Experience can transform healthcare businesses
Article |
Live from Adobe Summit: Enabling a customer-focused connected experience
Article |
Live from Adobe Summit: Creating a world of opportunity with Generative AI
Article |
Live from Adobe Summit: Marketing and data transformation go hand in hand—CMO, PenFed Credit Union
Article |
Live from Adobe Summit: Moving from macro to micro innovation at scale
Article |
Live from Adobe Summit: Beyond hype—the potential of the metaverse
Article |
Live from Adobe Summit: The experience revolution—how Total Experience is shaping the future
Press Release |
HCLTech launches HCLTech Metaverse solution to help enterprises unlock the potential of Metaverse
Blog |
Advancing CX in the Age of 5G
Blog |
The art of effortless customer experience
Article |
Shaping human experiences using personalization at scale
Article |
The Metaverse: Exploring new possibilities for marketers within the digital realm
Our Leaders at Adobe Summit
Executive Vice President, Global Head of SaaS & Commercial Applications, Digital Business Services
HCLTech
Vice President, Digital Business Services
HCLTech
Vice President, Digital Experience Platforms
HCLTech