For over 15 years, HCLTech has helped global brands build and implement robust digital foundations leveraging Adobe Marketing Cloud with an average engagement association of 5+ years. As an Adobe Platinum Partner, we have helped enterprises reimagine their customer journeys to create a difference. Our specializations in Adobe span Experience Manager, Analytics, Campaign, and Target. Our innovative offerings extend customer experience through AI and data-driven solutions which are built on the top of Adobe’s platform and provide our customers with a competitive edge.
We deliver faster marketing outcomes through measured KPIs, a no-code platform that puts business users in the pilot seat and empowers enterprises to design personalized, trackable, customer journeys. HCLTech and Adobe as partners help organizations drive and implement the most promising digital transformation initiatives and create industry leading experiences for end-customers.
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The HCLTech-Adobe partnership
In today’s experience-centric world, digital-first technologies create unique, personalized customer journeys. HCLTech and Adobe are transforming how customers digitally interact with brands. Combining HCLTech’s industry knowledge with vertical-specific digital trends, we empower enterprises to deliver faster marketing outcomes, design and reimagine personalized and trackable customer journeys.
To know more about our innovative partnership, connect with us at the Adobe Summit 2022!
Register for HCLTech’s breakout session
Evolving customer behavior - The need for data and personalization
In today’s increasingly competitive marketplace, delivering contextual customer experiences through an understanding of customer data is a must for every marketer. Marketers must grasp how advances in technology, data, and analytics can enable them to create more personalized customer journeys and human experience across moments, channels, and buying stages.
Learn more about:
- Data intelligence and AI to drive the next level of hyper-personalized experience
- Building personalized digital platforms and solutions through an integrated customer data platform
Kapil Tyagi
Associate Vice President,
Customer Experience Platform Practice,
Digital Business, HCLTech
Our solutions
- ADvantage
Experience - ADvantage
Commerce - Integrated
Sales & Marketing - Industry
Solutions - Data-driven
Experience
ADvantage Experience
ADvantage Experience powered by Adobe Experience Cloud and Adobe Experience Platform, provides an end-to-end solution to streamline customer engagement across Adobe Experience Cloud. It enables enterprises to build digital platforms with AI-led conversations and deliver MarTech platforms at scale.
ADvantage Experience
A unique solution to automate end-to-end digital platform orchestration.
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ADvantage Experience DesignOps
A harmonized methodology that aligns product and development teams to bring value, consistency, efficiency, and productivity.
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Marketing-as-a-Service
A robust and scalable framework to bring efficiency in marketing operations.
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Marketing operating model
A model for digital marketing organizations to scale digital marketing engagements.
DownloadADvantage Commerce
HCLTech’s ADvantage Commerce framework helps deliver end-to-end digital commerce programs quickly by bringing experience delivery across modern digital touchpoints in conjunction with headless and micro-services commerce architecture.
ADvantage Marketplace
A framework for platform-agnostic standardized development and implementation of marketplace commerce solution.
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ADvantage Commerce for B2B and D2C
Helps organizations start their fully functional omnichannel journey.
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ADvantage Commerce-as-a-Service
A differentiated service offering that provides a seamless implementation experience between multiple integrated platforms across key functions.
DownloadData-driven experience
HCLTech’s data-driven experience framework brings together data and science to derive insights that provide exceptional customer experiences to all touchpoints. The framework helps marketers make complex decisions to provide contextual and personalized customer experience.
Data-driven experience
A solution offering data and science-driven insights to deliver an outstanding customer journey.
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ADvantage™ Pega Experience Amplifier-Adobe solution
Offers personalized customer experience delivery with Pega and Adobe Experience platform.
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The promise of AI
Fueling digital transformations with a comprehensive portfolio of vertical and horizontal AI-driven data solutions
DownloadIndustry solutions
The ADvantage Experience provides industry-specific digital experience solutions for enterprise digital marketing requirements while offering self-service capabilities for a holistic customer experience across channels.
ADvantage Experience: Hi-tech and Manufacturing
Enables the organizations to inform, educate, and retain clients by providing a partner portal for orders, contracts, training, support, webinars, and peer communities.
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ADvantage Experience: Life-sciences and Healthcare
Delivers omnichannel personalized experience to patients and offers a collaborative platform for businesses to engage with healthcare.
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ADvantage Experience: Retail
Enables the retailers to provide personalized, consistent, connected, and contextual customer experience across all touchpoints, including in-store.
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ADvantage Experience: Travel and Tourism
An International Air Transport Association (IATA) standard compliant solution, enables the airline companies to provide an omnichannel, personalized experience to travelers.
DownloadIntegrated Sales and Marketing
HCLTech’s Integrated Sales and Marketing solution provides predefined campaign components and integrations that can be reused across similar campaigns to transform the overall customer experience.
Featured case studies
Driving personalized digital experiences for a leading financial institution
Transformed product-centric marketing strategy to targeted and member-centric strategy for one of the largest US-based financial institutions.
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Streamlining sales and marketing strategy for a leading data storage company
Implemented digital asset management solutions and enabled deep e-commerce integration for US-based technology and solution manufacturer and retailer.
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Revamped brand presence and product experience for a leading bank
Enabled omnichannel presence for a seamless customer experience for a leading bank based out of Australia.
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Reimagining customer experience with advanced analytics and DevOps
Transform customer experience through advanced analytics at scale for one of the leading Fortune100 telecom services in the US.
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Delivering superior customer experience for a smart workspace giant
Enabled delivering superior customer experiences across all the digital touchpoints for a US-headquartered, world’s first smart workspace.
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The ultimate fan experience for a renowned sports team
Enabled a renowned UK-based football club to digitally connect its brand with its fan base across all the touchpoints to deliver a world-class experience.
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Driving enhanced customer value for a trusted insurance company
Helped a leading insurance enterprise with a unified solution for a seamless customer journey for its insurance products.
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Driving DevOps transformation for an electric utility giant
Scaled DevOps transformation and digitization
of the current customer journey for a leading European enterprise.
Enabling digital-led partnership for a multinational software organization
Led a detailed result-oriented solution approach and enabled end-to-end digital operations management across multiple international versions for an MNC.
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Driving digital-led transformation for a global telecommunication giant
Enabled digital transformation of a multinational networking and telecommunications company.
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Reimagining the customer ecosystem for a leading telecommunications company
Transformed customer ecosystem and enhanced the engagement levels by improving customer experience for a leading US-based enterprise.
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Transforming the web interface to redefine customer experience
Revamped the web interface making it cross-platform responsive, and enabled website migration for an American multinational tire manufacturer.
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Reimagining the B2C e-commerce landscape for a leading housewares' manufacturer
Transformed e-commerce experience for a leading US-based enterprise by enabling
migration from on-premise to cloud and headless commerce.
Whitepapers
Marketing Operating Model for digital marketing organizations
In a dynamic business landscape, digital-led marketing operations and implementations need scalability to match the requirements of customer expansion and to keep up with the technical advancements.
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Achieving hyper-personalization in B2B through account-based marketing
In the digitally transforming world, the B2B organizations are required to rethink their customer experience strategies and change platforms, experiences, processes to meet the needs throughout the customer journey.
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Marketing in the post-Covid world
In the post-pandemic world, customer behavior changes are being observed across the globe and the marketing approaches need to be realigned to keep up with the adoption of technological innovation and digitization of practices and procedures.
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