Marketing Services
Fixing the MarTech stack in the AI era
AI is exposing the limits of fragmented MarTech stacks, creating an opportunity to rethink data, workflows and operating models so marketing teams can focus more on outcomes than tools
Maximizing customer engagement with HCLTech’s X
Maximizing customer engagement with HCLTech’s X
People-centricity: The epicenter of Total Experience
Speaking with Kapil Tyagi, AVP of Digital Business Services at HCLTech
Total Experience and AI: A winning formula
In conversation with Sadagopan Singam, EVP & Global Head of SaaS at HCLTech
The evolution of customer experience in banking: Transactional to relational
Banking customer experience shifts from transactional to relational, focusing on digital
Rajiv Shesh on how customer experience drives business growth and innovation
Rajiv Shesh on how customer experience drives business growth and innovation
What is Blockchain technology? A beginner's tutorial
Blockchain is an immutable shared ledger, comprised of blocks (lists of records), that help in recording transactions and tracking assets (both tangible and intangible assets) in a business network.
What is user experience design?
A user experience designer must take every stage of the product lifecycle into account. This helps architect compelling experiences that engage and captivate customers.
How is blockchain revolutionizing the banking and financial services industry?
Alongside banks, there’re a lot of other companies that lend, save, and invest in easier, cheaper, and faster ways than financial giants. All of these are made possible with blockchain entering the scene.
