AI-optimized IT for a global brewing leader
Introduction
With a legacy dating back to 1847, our client is a global brewing powerhouse, headquartered in Denmark, operating across 125+ markets, 140 brands and over 31,000 employees. However, as their operations scaled, their IT ecosystem struggled with inefficiencies, impacting workforce productivity, collaboration and sustainability goals. To drive a next-generation transformation, they sought HCLTech to reinvent IT operations, enhance workforce engagement and pioneer sustainable digital practices.
The Challenge
Addressing IT, engagement and sustainability at scale
Our client faced several operational challenges impacting IT efficiency, sustainability and employee engagement efforts. These included:
Self-healing and proactive remediation:
Our client’s IT infrastructure was plagued by inefficiencies that hampered operational agility and employee productivity:
- Data overload and system performance issues: 1,400+ devices stored excessive redundant data, straining system resources and reducing performance.
- Manual IT processes delaying resolutions: Engineers relied on a time-intensive manual ticketing system, creating operational bottlenecks.
- Device downtime impacting productivity: 700+ devices were not restarted in over a week, leading to lagging performance and disrupted workflows.
- Unforeseen IT failures and rising costs: The absence of predictive analytics for battery health resulted in unexpected failures, increasing replacement costs and downtime.
Employee engagement and collaboration:
Our client’s expansion required a more integrated and engaged workforce:
- Lack of digital awareness and IT support: New employees struggled with IT accessibility, reducing onboarding efficiency and productivity.
- Siloed workforce collaboration: Employees lacked a central hub for engaging with IT resources and sharing innovative use cases across markets.
- Limited community engagement initiatives: The absence of structured employee engagement campaigns led to underutilization of collaboration platforms.
ESG – Green IT:
With a commitment to achieving a zero-carbon footprint by 2030, our client faced challenges aligning their IT strategy with sustainability goals:
- Excessive energy consumption: Always-on devices and external monitors drove unnecessary energy usage, escalating operational costs and environmental impact.
- Unoptimized carbon emissions: IT energy policy ineffectiveness resulted in excessive CO2 emissions, hindering sustainability benchmarks.

The Objective
Brewing a vision for efficient and sustainable organization
We developed a transformational strategy to tackle these barriers at a scale that would drive long-term results. Our approach included:
- Next-generation automated solutions to improve IT efficiency, enabling rapid issue resolution and an enhanced user experience across the organization
- Comprehensive sustainability campaigns designed to reduce energy consumption, lower their environmental footprint and align with global ESG goals
- Employee engagement initiatives that fostered a collaborative culture, promoted resource utilization and strengthened employee satisfaction across global teams


The Solution
Strategic interventions to address pain points
To drive long-term transformation, we implemented a holistic strategy built around automation, AI-driven solutions and sustainable practices. This delivered impactful outcomes by leveraging automation, targeted campaigns and proactive systems, including:
AI-driven IT optimization:
We deployed cutting-edge automation and AI-driven IT solutions to enhance efficiency.
- Automated system optimization: We introduced a comprehensive automation framework, HCLTech Workblaze, to eliminate manual processes, allowing for real-time issue detection and resolution.
- Proactive monitoring and auto-remediation: An automation system generated proactive system tickets in ServiceNow for every device that utilized more than 95% of disk space.
- Device health monitoring: A predictive analytics system ensured battery replacements were proactively managed, avoiding unexpected failures and costs.
- Restart optimization and performance boost: Automated systems such as unused disk cleanups, restarts and ticketing streamlined IT operation, making them maintain peak performance and minimize downtime.
Fostering innovation and connectivity amongst the workforce:
To enhance employee experience and collaboration, we launched.
- Workblaze community platform: A dynamic ecosystem connecting HCLTech and our client’s employees across multiple European markets, fostering cross-functional collaboration.
- AI-powered employee feedback systems: Implemented continuous feedback systems, ensuring that new employees and staff across regions had a voice in shaping IT services.
- Gamified engagement campaigns: Launched targeted initiatives like “My Happy Hours”, fostering employee engagement and a positive work culture.
Pioneering a sustainable IT future:
We implemented forward-thinking sustainability measures that transformed our client's IT footprint. HCLTech Workblaze provides visibility into an organization's carbon footprint and CO2 emissions, as many organizations lack a mechanism to baseline and understand these metrics.
- Energy efficiency: Leveraged smart energy management systems that reduced unnecessary energy consumption across devices, aligning with our client’s sustainability vision.
- Carbon footprint reduction at scale: Introduced best practices for reducing emissions, focusing on areas such as device usage and power consumption.
- Smart and sustainable IT: Prioritized green IT policies and solutions that not only minimized waste but also aligned with global ESG benchmarks.
Through these tailored interventions, we enabled our client to optimize operations, enhance employee experiences and achieve its sustainability objectives.

The Impact
Innovation, sustainability and employee experience with HCLTech
Our client achieved outstanding outcomes by leveraging our expertise in automation and strategic initiatives, driving transformation across multiple dimensions:
- Optimized IT performance:
- Over 3.13TB of data cleaned in just three months, with an annual projection of 12TB, leading to optimized storage and system performance
- 1,400+ devices restarted, improving system performance and ensuring continuous uptime across global teams
- 500+ proactive tickets resolved in four months without human intervention. This further ensures faster resolution times and reduced bottlenecks.
- Sustainability milestones:
- 73% reduction in energy consumption significantly contributed to our client’s sustainability targets
- 74% lower CO2 emissions was seen, marking a significant step towards their net-zero goals
- 14% fewer always-on devices, driving energy savings and aligning our client’s with green IT standards
- Enhanced employee experience:
- More than 25% of new hires provided actionable feedback, driving continuous improvements in IT support and services
- Increased participation in the engagement platform such as “My Happy Hours”, boosting morale and workplace satisfaction
- 600+ employees participated in community initiatives, strengthening our client’s corporate social responsibility footprint.
By embracing automation and strategic campaigns, our client’s demonstrated its dedication to innovation, operational excellence and sustainability. These initiatives have not only enhanced efficiency but also reinforced their reputation as a forward-thinking and socially responsible organization.
