Engineering intelligence into manufacturing: The digital thread, data and AI advantage

Manufacturers don’t lack data - it’s trapped in silos across PLM, MES, CRM, ERP and service systems. The real challenge is turning this disconnected data into actionable intelligence.
5 minutes Lesen
Anand Venkatraman

Author

Anand Venkatraman
Senior Vice President (Manufacturing Business Unit)
5 minutes Lesen
Engineering intelligence into manufacturing: The digital thread, data and AI advantage

Capability-led transformation has emerged as the defining blueprint for the future of manufacturing. In our previous article, we examined why these models have become a strategic imperative for manufacturing. The question now shifts from "why" to "how."

But the single greatest barrier organizations are facing is not technology adoption or leadership alignment — it is the inability to unlock and connect the data trapped across engineering, manufacturing, supply chain and service. This is where transformation becomes real, through the digital thread, the connective backbone that links products, processes and decisions from concept to decommission.

The backbone of connected manufacturing

Data remains trapped in functional silos today. Aftermarket service teams often discover critical product defects, but it can take months for these insights to reach , if they are received at all. The consequence? Engineering designs without real-time manufacturing constraints. Supply chain plans without visibility into actual production capacity or field demand signals.

The digital thread addresses this challenge by establishing a continuous, traceable flow of data throughout the entire product and operational lifecycle — from engineering to manufacturing, , and aftermarket, and back again. It connects every capability in the value stream, ensuring that every decision is informed by context, history and real-time performance.

Manufacturing executives recognize this imperative — 86% said digital twins are applicable to their organizations, with 44% having already implemented one. Digital twins serve as the virtual representation enabling this thread, allowing manufacturers to simulate, predict and optimize before committing resources.

Data as the strategic foundation

The greatest misconception in manufacturing today is that organizations suffer from a lack of data. They have more data than ever before — but it exists in disconnected pockets across the enterprise. Product specifications in PLM, operational intelligence in MES and SCADA, commercial insights in CRM, financial visibility in ERP and real-world service feedback from aftermarket systems all remain isolated from one another. The challenge is not the volume of data, but the inability to transform it into actionable intelligence that fuels decisions across the value stream.

To enable the digital thread, data must become unified, contextual and consumable — flowing seamlessly through a structured lifecycle: ingest, cleanse, correlate, store, analyze and operationalize. Only then can organizations eliminate blind spots, accelerate collaboration and allow insights generated in one capability to drive outcomes in another. Questions of data ownership and security also emerge, especially when equipment performance data is generated and shared between OEMs, operators and distributors — reinforcing the need for governance and trusted architecture.

This is where platform-led data engineering becomes critical. With unified data ecosystems, manufacturers can create real-time visibility, predictive foresight and closed-loop feedback from service back into engineering. Data is the gold dust — but only when unlocked, connected and engineered for value.

AI and GenAI across the value stream

and function as the intelligence layer enabling capability-led transformation. This extends beyond automation to augmentation and adaptation — embedding intelligence directly into workflows rather than bolting it on afterward.

offerings — AI Force, AI Foundry, AI Engineering and AI Labs — span the entire technology ecosystem. From GPUs and cognitive infrastructure to AI models and data platforms, and applications and consulting services, this comprehensive approach enables both service transformation and value stream innovation.

Across value streams, AI interventions target specific capabilities:

  • Supply chain benefits from predictive demand modeling and context-aware inventory optimization.
  • Manufacturing gains real-time quality inspection and adaptive production scheduling.
  • New product development accelerates through generative design alternatives and simulation integration.
  • Aftermarket service optimizes through intelligent field operations and predictive maintenance alerts.

The HVAC industry transformation we discussed in the previous blog post serves as a practical example. Companies transitioning from ‘build-to-order’ to ‘platform-based’ models utilize AI to facilitate modular, composable product architecture. This allows ‘configure-to-order’ at scale — delivering mass customization with the efficiency of mass production.

The HCLTech advantage: Engineering intelligence across the value stream

Implementing these technologies demands deep manufacturing expertise developed over decades. HCLTech's relationships with manufacturing leaders span decades, beginning with application services and infrastructure, evolving through and and extending naturally into AI and GenAI. This longevity matters because understanding manufacturing's unique requirements and knowing each client’s specific challenges cannot be replicated quickly. It requires integrated capabilities across engineering R&D, software and applications, digitalization — all focused on manufacturing imperatives.

Having synergies with Microsoft, Google, AWS, NVIDIA, IBM, Meta, Salesforce, ServiceNow and SAP, HCLTech’s AI suite caters to your entire value stream rather than acting as isolated point solutions. The focus remains on outcomes: reduced time-to-market, lower costs, improved reliability and enhanced customer experience.

Building your capability-led future — turning vision into execution

Becoming a capability-led, intelligence-driven enterprise is not a technology deployment exercise — it is a structured transformation journey. Your path forward begins with assessing capability maturity and identifying the value streams where integrated intelligence will generate the greatest business impact. From there, you must define a unified data strategy, establish the digital thread as the execution backbone and adopt a modular, platform-based architecture that enables rapid scaling. Once your foundation is in place, AI interventions can be embedded iteratively across capabilities, driving measurable outcomes in speed, efficiency and customer value.

The manufacturing leaders of tomorrow will be those who act decisively and execute with discipline. Let’s chart your capability-led manufacturing strategy together.

Teilen auf
Fertigung und EUNR Fertigung Blogs Engineering intelligence into manufacturing: The digital thread, data and AI advantage